This is a good video from Socialnomics that illustrates some old and some new information about Social Media trends and statistics.  Share this with those you know who are on the fence about what the phenomenon is all about.  Never has there been such a robust channel that is rapidly accelerating the...

By Mashable We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent – faster than...

By: Jeremiah Owyang Everyone will approach Twitter in a different way, and should find the way that works for them, here’s my approach on Twitter: [Rather than answering "What are you doing" reframe your thinking to answer "What's important to my followers and me?"] How I use Twitter, I try to add...

One of the most popular arguments of why NOT use social media is that it’s too hard to track and calculate ROI.  Here are 10 tools to utilize when monitoring your social media presence and ultimately verifying the success of your campaigns: Google Analytics – This is a tracking service...