The iPad and the Future of Marketing...
by Hartley Riedner With more than 300,000 units sold within the first weekend, the Apple iPad is on track to be as popular as the iPhone (AT&T reported about 150,000 iPhones were activated the first weekend when released in June 2007). In less than three years, the iPhone has changed what the public...
Social Media Marketing Spend to Hit $3.1...
By Mashable We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent – faster than...
10-Point Checklist For High Visibility i...
Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We’ll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization...
6 Reasons Why LinkedIn Is So Critical In...
A candidate recently asked me, “How do I find a hiring manager in a large company like Microsoft?” There are a lot of ways to do this but one of the easiest and best is using LinkedIn. When I recommended this to the candidate he completely agreed, however, the problem was he only had about 60...
8 Ways Restaurants Can Use Facebook Page...
We are seeing more and more restaurants using Facebook as a way to get more customers.  With the new FBML technology we can now build full Facebook Platform applications for our customers that deeply integrate into a user’s Facebook experience.  We can hook into several Facebook integration...
How 2010 Health Care Legislation Impacts...
By Arthur Chinski, Joshua Mizrahi, Philip J. Wolman, David M. Kozak and Carol L. Lucas April 2010 On March 23, 2010, President Obama signed the Patient Protection and Affordable Care Act (the “Act”) into law, and on March 30, 2010, signed the Health Care and Education Reconciliation Act...
How To Grow Your Business Using Social M...
From John Hadley and The Blog Zone A colleague of mine brought this Slideshare video to my attention and I enjoyed it so much that I’d like to share it with all of you. It really explains the power of social media and how important it is to become a part of this new and exciting way of growing...
Manage Successful Social Media Promotion...
With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew...
Like it or not, social media is becoming...
Consider this: if Facebook were a country, it would be the eighth largest in the world by population, ahead of both Japan and Russia.  When I talk to people about using social media to market their business, I usually get one of two responses. Either they love using Facebook and Twitter or they really...