Apr 10, 2012

Reporting on social media marketing activities remains a major challenge for most companies.  In 2011, Altimeter Group found that measuring social marketing activities was the primary goal for social strategists. Marketers are exposed to an overwhelming amount of data – from marketing automation systems, CRM, email marketing, Web analytics platforms, and all...

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

Oct 12, 2010

When business costs are running high, the last thing you want to do is add new services. Google Apps reduces the costs associated with running your own business and expertly delivers on the benefits. When compared to other office suites, in-house hosting and productivity Apps, you’ll find Google Apps cut down on cost and deliver on productivity. It’s...

Sep 14, 2010

I am very excited to announce that Digital Eye will be at the Culinary Journey Food Show presented by US Food Services in San Francisco on September 22nd. We will be presenting Social Media strategies and showing attendees a day in the life of a Digital Eye Blogger. The show, hosted by US Food Services, will be presented at the Alameda County Fairgrounds from 9...

Sep 9, 2010

Yesterday, Google Instant made its debut to the millions who use the search engine. It shows instant results and adds a layer of predictive searches. Google Instant Eric Schmidt gave a precursor to Google Instant at the IFA conference the day before when we spoke about the future of the search engine. He saw Google as being faster, personal and jumpstart the...

Aug 31, 2010

Yesterday Google launched a new feature that is sure to have hardcore Gmail users jumping for joy: Priority Inbox. Priority inbox is your virtual mail clerk for managing your massive email overload. At the heart of the feature is a comprehensive algorithm that sifts through emails and replies to find important keywords, people you email the most and other...

Aug 24, 2010

Today Yahoo announced that all of its organic searches are powered by Bing, the search engine created by Microsoft as a direct competitor to Google. The switch is finalized from a deal hammered out between Yahoo and Microsoft over a year ago. Now that Microsoft powers Yahoo’s searches, the software giant commands 28.1% of the search engine market which is...

Aug 19, 2010

Foursquare is more than just a simple check in service, it can be leveraged by businesses to promote their brand and connect with consumers. Foursquare Marketing Campaigns Don’t knock Foursquare as just your regular check in service, businesses are already using it to promote themselves; by having users check in to them. Starbucks, one of the biggest...