The Importance of Marketing and Sales Automation for Small Business

Oct 9, 2015

When it comes to buying or selling, the new client doesn’t know they need you. With the plethora of instruction and information to be found online, clients are informed, so it’s important that you find ways to reach out to the to let them know the value that you offer their transactions. Online marketing has become a foundation of businesses with...

Focus on New Client Acquisition With These Essential 10 Steps

Sep 17, 2015

Getting new customers is a crucial component in any growing business. For purposes of B2B sales, having a successful online marketing strategy is a must-have in order to stay current and even ahead of the competition in a digital world. When focusing on new client acquisitions, consider the following tips: B2B sales B@B sales is designed to lengthen, or extend...

Tablet Shipments will Surpass PCs by 2015

Jun 4, 2013

It’s no surprise that mobile devices are seeing a boost in use across the web and the world,prompting changes in the way people search for information, work and even play. But while there has been a surge in tablet use, the trend is only set to continue, provoking tablet ordering and consumption to surpass PC purchases and shipments by 2015. Why Are...

Mobile Is Taking Over the World

Oct 12, 2012

Advertising is a multi-billion dollar industry whose roots can be found in print (newspapers, posters and magazines). Like any good industry, advertising has evolved over the years, adjusting to the ever changing economic, political and social landscapes of the time. The team has seen advertising’s platform shift from dominance by print to traditional forms of...

Is Google+ On Track To Become an Industry Standard?

Aug 30, 2012

  Google is undeniably one of the most influential companies of the 21st century – having had such an impact on society that it has even been coined as a verb (Don’t know something? – Google it). While its search component is arguably  its most prominent contribution to internet technology, it has also been extremely influential by producing...

Private vs. Public – Which Court Holds More Sway in the Battle Between Apple and Samsung?

Aug 8, 2012

  For months, if not years, Apple has been engaged in a legal battle with Samsung. Apple is of course the tech giant that has brought you everything from the ultra lightweight MacBook to the iPads and iPhones that many of you consider your best friends. Samsung is the South Korean electronics and information company that attempts to do that which Apple has...

Part II—Social Narrative Reporting: The Art of the Story

Part II—Social Narrative Reporting: The Art of the Story

Apr 10, 2012

Reporting on social media marketing activities remains a major challenge for most companies.  In 2011, Altimeter Group found that measuring social marketing activities was the primary goal for social strategists. Marketers are exposed to an overwhelming amount of data – from marketing automation systems, CRM, email marketing, Web analytics platforms, and all...

Websites Designed With Usability In Mind Retain Visitors Longer And Create Real Results

Websites Designed With Usability In Mind Retain Visitors Longer And Create Real Results

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

How To Use Google Apps For Your Business To Cut Costs

Oct 12, 2010

When business costs are running high, the last thing you want to do is add new services. Google Apps reduces the costs associated with running your own business and expertly delivers on the benefits. When compared to other office suites, in-house hosting and productivity Apps, you’ll find Google Apps cut down on cost and deliver on productivity. It’s...

Digital Eye Will Be At Culinary Journey Talking Social Media September 22

Sep 14, 2010

I am very excited to announce that Digital Eye will be at the Culinary Journey Food Show presented by US Food Services in San Francisco on September 22nd. We will be presenting Social Media strategies and showing attendees a day in the life of a Digital Eye Blogger. The show, hosted by US Food Services, will be presented at the Alameda County Fairgrounds from 9...