In November 2008, the concept of group, or collective buying on the Internet experienced a revolutionary takeoff due to the site Groupon.com. It was only a matter of time before other sites emerged, Livingsocial.com being its biggest competitor, and now, there are hundreds of sites offering unbeatable deals. As a consumer, there’s little risk or reason not to...

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

Dec 7, 2010

Email was one of the first original web-tools, but it’s quickly becoming antiquated— it’s slow, “spammy” and most emails don’t get straight to the point. Twitter is the email killer society has been waiting for. Email was championed as the forward-thinking communication tool of the 90′s. It spawned uninterrupted communication across...

Social media is one of the most widely covered topics on the internet today. But social media is such an expansive and open-ended thing that you can get lost trying to understand it all. To ease the confusion and better understand social media, here are 5 blogs you should be following. Copy Blogger (http://www.copyblogger.com) Copy Blogger is a great read if...

When business costs are running high, the last thing you want to do is add new services. Google Apps reduces the costs associated with running your own business and expertly delivers on the benefits. When compared to other office suites, in-house hosting and productivity Apps, you’ll find Google Apps cut down on cost and deliver on productivity. It’s...

I am very excited to announce that Digital Eye will be at the Culinary Journey Food Show presented by US Food Services in San Francisco on September 22nd. We will be presenting Social Media strategies and showing attendees a day in the life of a Digital Eye Blogger. The show, hosted by US Food Services, will be presented at the Alameda County Fairgrounds from 9...

Yesterday, Google Instant made its debut to the millions who use the search engine. It shows instant results and adds a layer of predictive searches. Google Instant Eric Schmidt gave a precursor to Google Instant at the IFA conference the day before when we spoke about the future of the search engine. He saw Google as being faster, personal and jumpstart the...

Yesterday Google launched a new feature that is sure to have hardcore Gmail users jumping for joy: Priority Inbox. Priority inbox is your virtual mail clerk for managing your massive email overload. At the heart of the feature is a comprehensive algorithm that sifts through emails and replies to find important keywords, people you email the most and other...

Today Yahoo announced that all of its organic searches are powered by Bing, the search engine created by Microsoft as a direct competitor to Google. The switch is finalized from a deal hammered out between Yahoo and Microsoft over a year ago. Now that Microsoft powers Yahoo’s searches, the software giant commands 28.1% of the search engine market which is...

Foursquare is more than just a simple check in service, it can be leveraged by businesses to promote their brand and connect with consumers. Foursquare Marketing Campaigns Don’t knock Foursquare as just your regular check in service, businesses are already using it to promote themselves; by having users check in to them. Starbucks, one of the biggest...