The Importance of Marketing and Sales Automation for Small Business

Oct 9, 2015

When it comes to buying or selling, the new client doesn’t know they need you. With the plethora of instruction and information to be found online, clients are informed, so it’s important that you find ways to reach out to the to let them know the value that you offer their transactions. Online marketing has become a foundation of businesses with...

Focus on New Client Acquisition With These Essential 10 Steps

Sep 17, 2015

Getting new customers is a crucial component in any growing business. For purposes of B2B sales, having a successful online marketing strategy is a must-have in order to stay current and even ahead of the competition in a digital world. When focusing on new client acquisitions, consider the following tips: B2B sales B@B sales is designed to lengthen, or extend...

Tablet Shipments will Surpass PCs by 2015

Jun 4, 2013

It’s no surprise that mobile devices are seeing a boost in use across the web and the world,prompting changes in the way people search for information, work and even play. But while there has been a surge in tablet use, the trend is only set to continue, provoking tablet ordering and consumption to surpass PC purchases and shipments by 2015. Why Are...

How Google Can Help You

Nov 26, 2012

Google may be one of the greatest success stories of all time. Not only is Google the most used search engine on the Internet today, it has also become a mulch-faceted brand with a plethora of tools that can help you improve your business. Many of us overlook these tools or do not give enough credit to their collaborate nature. Today we outline for you a few of...

Should Leaders Spook Employees Into Efficiency?

Oct 31, 2012

  Whether you are a manager of a retail store, the head of a construction site or Yahoo CEO Marissa Mayer, you are a leader in your organization and one of your responsibilities is to maintain or increase efficiency. In order to increase efficiency, leaders may take many different approaches. The manager of the retail may threaten sales associates with...

Mobile Is Taking Over the World

Oct 12, 2012

Advertising is a multi-billion dollar industry whose roots can be found in print (newspapers, posters and magazines). Like any good industry, advertising has evolved over the years, adjusting to the ever changing economic, political and social landscapes of the time. The team has seen advertising’s platform shift from dominance by print to traditional forms of...

Is Google+ On Track To Become an Industry Standard?

Aug 30, 2012

  Google is undeniably one of the most influential companies of the 21st century – having had such an impact on society that it has even been coined as a verb (Don’t know something? – Google it). While its search component is arguably  its most prominent contribution to internet technology, it has also been extremely influential by producing...

Private vs. Public – Which Court Holds More Sway in the Battle Between Apple and Samsung?

Aug 8, 2012

  For months, if not years, Apple has been engaged in a legal battle with Samsung. Apple is of course the tech giant that has brought you everything from the ultra lightweight MacBook to the iPads and iPhones that many of you consider your best friends. Samsung is the South Korean electronics and information company that attempts to do that which Apple has...

Part II—Social Narrative Reporting: The Art of the Story

Part II—Social Narrative Reporting: The Art of the Story

Apr 10, 2012

Reporting on social media marketing activities remains a major challenge for most companies.  In 2011, Altimeter Group found that measuring social marketing activities was the primary goal for social strategists. Marketers are exposed to an overwhelming amount of data – from marketing automation systems, CRM, email marketing, Web analytics platforms, and all...

The Pros and Cons of Group Buying

Mar 8, 2011

In November 2008, the concept of group, or collective buying on the Internet experienced a revolutionary takeoff due to the site Groupon.com. It was only a matter of time before other sites emerged, Livingsocial.com being its biggest competitor, and now, there are hundreds of sites offering unbeatable deals. As a consumer, there’s little risk or reason not to...