Mar 15, 2012

If you are already “rewarding” visitor interactivity on your website with downloads like white papers and articles or chances to win prizes, then your website is already somewhat “gamified.”  You’ve embraced the concept, now you’re prepared to scale with true gaming mechanics and dynamics.  But before proceeding, the team at Girardbrewer.com...

Mar 6, 2012

The team at Girardbrewer.com gets asked quite a bit about what makes for a good social media campaign. To get an idea of just what a successful social media marketing campaign looks like and how success can be measured and quantified, take a look at these three outstanding examples of the form. “Best Job in the World” Down Under In June 2009, at the...

Feb 27, 2012

That which will be well managed, must first be well measured. Successful social media campaigns always emerge from a sound, comprehensive marketing strategy— your “big picture” business communications framework, overall Web marketing program and solid plan of action.  A campaign must be particular—a systematic course of aggressive activities...

Feb 21, 2012

  The team at Girardbrewer.com has been asked many times to play maestro to a client’s social media marketing (SMM) campaign.  As Orange County social media experts, we’re always glad to help. In Part I of this post on SMM, we reviewed all the elements and strategies necessary for executing a viable campaign. As companies both large and small...

Feb 14, 2012

  All things created must then be controlled. As Orange County social media marketing consultancy specialists, the team at Girardbrewer.com has been down this road many times: You’re about to launch your beloved Social Media Marketing Campaign. You know your online target market in-depth.  You know where to find them, and you’ve designed a...

Feb 9, 2012

“Gamification”—the current “next big thing” in marketing—is expected by analysts to be a multi-billion dollar industry within a few years. Ready to “gamify” your website to invigorate your brand, enhance your online presence, drive traffic and customers, generate leads and maybe boost revenues (aka, monetize)? A bit of upfront advice: proceed...

Feb 6, 2012

DigitalEYE Media wanted to better understand how Facebook brought people looking for a sweet, icy treat out to Golden Spoon frozen yogurt stores in sultry Palm Springs. So we turned to InfiniGraph, a provider of Web-based technology using proprietary advanced marketing automation and Social Intelligence algorithms that produce ongoing social analysis,...

Feb 3, 2012

Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...

Apr 19, 2011

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

Apr 12, 2011

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...