How Effective are Social Media Loyalty Programs?

Apr 9, 2015

A properly designed social media-based loyalty program is an excellent way to connect with your best customers, encourage some form of positive repeat behavior, and reward your most engaging fans and followers. Faced with a bewildering array of choices, today’s consumer is becoming less and less brand loyal. Competition for a piece of the consumer’s budget...

How to Improve Your Marketing with Social Listening

Apr 7, 2015

Social listening (sometimes referred to as social media monitoring) is a new method of market intelligence gathering that is rapidly replacing the traditional focus group research study. Marketers are monitoring online conversations on blogs, forums, and social media networks to gain insight and feedback about their customers, products, and marketing strategies....

The Top 5 Social Media Reporting Tools for Local Business Marketers

Mar 10, 2015

Like many aspects of digital marketing, effective social media marketing requires feedback to help you get and stay on track with your campaigns. It’s difficult, if not impossible to know exactly what is and isn’t working without meaningful data that measures your social media efforts. How many fans and followers are you adding each month? Which type of...

How to Generate Leads with Social Media

Jan 29, 2015

While social media is primarily a real-time forum for engaging in two-way conversations with present and potential customers, it can also be a potent lead generating machine in the right hands. In some respects, it’s actually easier to convince someone to respond to your call to action when they are already engaging with you socially. Just as social media...

Boost Your Social Media Engagement with Visual Content

Jan 22, 2015

They say a picture is worth a thousand words. While no one can say exactly when or where the phrase originated, it certainly applies to social media content. Visual content is the primary driving force behind social media, almost to the exclusion of text. Research tell us that 90 percent of the information received by the human brain is visual in nature, and...

6 Ways to Generate More Leads with Your LinkedIn Company Page

Jan 13, 2015

LinkedIn is the world’s largest social network catering to business and professional people. With more than 200 million registered users and over three million organizations represented with a Company Page, LinkedIn is the one social media tool that you can’t afford to ignore if your company markets products or services to other businesses. A LinkedIn...

Do You Really Need PPC for a Successful Social Media Campaign?

Jan 8, 2015

Consumers devote about 25 percent of their total time online to social media activities, and many rely on their social community for ideas, reviews and recommendations about products and services. What’s more, they tend to trust the information they receive through their social media networks much more than they do traditional advertising messages. Social...

3 Reasons to use Influencers in Your Social Media Marketing

Jan 6, 2015

The two most effective forms of advertising are word of mouth and personal recommendations; an estimated 94 percent of consumers rate word of mouth as the source they trust the most. When a person who has considerable credibility regarding a given topic or area of interest makes a comment about a related product, he or she is considered to be an influencer....

How to Measure the ROI of Your Social Media Marketing

Nov 6, 2014

Social media plays an important role in helping drive customers to all businesses regardless of the size and industry. If your company is either actively involved in social marketing or contemplating taking the social media plunge, you need to establish an ongoing system for tracking the results of your efforts in order to reap the most benefits from your social...

Why Facebook is Cracking Down on Clickbait?

Sep 9, 2014

Social media giant Facebook recently launched a campaign to reduce the volume of click-baiting posts that appear in users’ News Feeds. According to Facebook, a new algorithm update is aimed squarely at reducing the number of clickbait posts, allowing users to see more of the type of posts that they prefer. Exactly What is Clickbait? Clickbait involves the use...