Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...

It has been predicted that 2011 will be the breakout year for mobile marketing. With apps available for phones like the Android and BlackBerry, and with more than 350,000 available iPhone apps, it only makes sense to market directly to these devices. Specifically, 2011 is being predicated as the breakout year for 2D coding. Although the technology was invented...

With all great advancements, there is always some fallout. For all the good that social media has provided to both small businesses, as well as mega brands, there is still story after story of social media faux pas that have left company’s PR firms scrambling to undo, fix, and apologize for. Using discretion on what you post on the Internet has been widely...

What is Social Media Monitoring? It’s how a brand cultivates feedback and perception across the social web. If you aren’t monitoring your brand’s image across social media channels, your marketing campaign will be rendered less effective. What Is Social Media Monitoring? Social Media monitoring is how brands, companies and advertising agencies...

Dec 7, 2010

Email was one of the first original web-tools, but it’s quickly becoming antiquated— it’s slow, “spammy” and most emails don’t get straight to the point. Twitter is the email killer society has been waiting for. Email was championed as the forward-thinking communication tool of the 90′s. It spawned uninterrupted communication across...

Social Media Marketing expert Dave Evans is speaking at DigitalEYE December 16th and I’d like my readers and followers to better understand what he does. Evans’ roots in Social Media Marketing stem from his experience working at GSD&M in the advertising department; his goal is to see ads go beyond their current disruptive nature and create a more...

Social media is one of the most widely covered topics on the internet today. But social media is such an expansive and open-ended thing that you can get lost trying to understand it all. To ease the confusion and better understand social media, here are 5 blogs you should be following. Copy Blogger (http://www.copyblogger.com) Copy Blogger is a great read if...

Connecting with consumers online is difficult if you don’t know what you’re doing. Blogging is one of the many mediums you can use to reach through the noise to your customers; it’s nearly becoming a requirement to have a company blog to interact and engage in order to be a successful business. In today’s world, marketing is easily dismissed if it...