Why Marketing Funnels are a Necessary Evil

Apr 21, 2015

Practically every business has some sort of sales funnel. A sales funnel is essentially a marketing system that takes potential customers through a series of steps that eventually leads to them becoming a customer and ultimately a repeat buyer. Sound good in theory, but the practice is frequently something else altogether. The problem is that people are human,...

The Critical Role of Branding in Boosting Your SEO

Mar 17, 2015

It’s a basic fact of life in the digital marketing world: the big brands get preferential treatment in organic search results. They typically rank faster and easier, tend to be less affected by ranking algorithm updates, and usually get a mild slap on the wrist whenever they run afoul of Google’s Webmaster guidelines. For a number of years, Google has been...

How Low Quality Backlinks Add SEO Value to Your Website

Jan 27, 2015

In the rush to acquire backlinks that will improve your web page ranking in the search results, you need to remember that not all backlinks are created equal. Adding to the overall confusion about backlinks is the fact that the label “low quality” backlinks actually applies to two distinctly different types of links. One type will get your website penalized...

Do Google’s Algorithm Updates Affect Every Business Niche Equally?

Jan 20, 2015

Yes and no might not be the most popular answer but it’s probably the most accurate. While Google has in the past seemingly targeted certain business categories such as payday loans, online Viagra sellers, and gambling sites, there is a little more to it than a simple dislike for the way some people earn their living. In the cases cited above, Google was not...

Private Blog Networks: A Necessary Evil or Just Plain Evil?

Dec 30, 2014

Private blog networks (PBNs) have taken the SEO community by storm, although they have actually been the preferred “secret ranking weapon” of choice for SEO gurus for a number of years. PBNs’ popularity can be explained by the hope they offer of better search rankings to those digital marketers whose websites have been battered by Google’s relentless...

5 Essential Mobile Search Strategies for 2015

Dec 23, 2014

As predicted two years ago by ComScore, mobile search traffic finally gained the upper hand in 2014, overtaking desktop traffic for the first time and putting to rest the notion among some marketers that mobile is nothing but a passing fad. Why Mobile is Important to Local Marketers An old pearl of wisdom for fishermen (and women) advised would-be anglers to go...

How Voice Search Impacts SEO

Dec 18, 2014

Voice-enabled search is where SEO and search engine marketing are headed, and this is one emerging technology that you need get out in front of today or risk being left behind tomorrow. More than just another bright and shiny object, voice search is here to stay, and is expected to become the dominant force in search in the coming years as the technology becomes...

Why the Importance of Keyword Density Will Continue to Decline in 2015

Dec 16, 2014

Once upon a time, keyword density was an important factor in writing website content. By definition, keyword density is the number of times a given keyword appears in a piece of content, and is expressed as a percentage of the total number of words in that article. Best practice in the old days typically called for writing to a keyword density of 5 percent or...

How a Non-responsive Website Can Hurt Your Organic Search Ranking

Nov 25, 2014

The Google organic search algorithm is believed to contain about 232 factors that are used to determine a website’s ranking for a relevant search query. While many local business marketers understand the importance of acquiring inbound links and adding descriptive meta tags to their web pages, they frequently overlook or choose to ignore one critically...

5 Common Blogging Mistakes That Can Kill Your Blog

Nov 13, 2014

Writing a blog looks deceptively easy until you actually have to sit down and do it. While blogging may not be rocket science, it’s not something that just anyone can do successfully. Creating an effective blog for your business requires at least some basic writing ability, an understanding of how blogs work, and a little bit of common sense. Aside from your...