The First Step to Developing a Successful Internet Marketing Plan for Your Business

Oct 23, 2015

First Steps Your very first step, when it comes to marketing your company online, should be with an approach called inbound marketing. This approach is when you learn to use digital content to lure customers; offering them the details they are looking for as opposed to print ads or cold calling. Your clients are there, you just have to know what it takes...

7 Big Internet Marketing Myths Examined

Sep 29, 2015

Seven marketing myths uncovered… You must learn how to use your content, especially in an age of everything’s digital. In order to effectively deliver your content and promote your brand to the world, you have to give the visitor something they need and want; and all while ensuring you’re targeting the right audience and persona. Below...

How To Create Blog Posts That Get Noticed

Aug 4, 2015

A successful blogging campaign is all about delivering value to your readers. Whether your blog posts seek to educate and inform or simply to entertain, your goal is to create unique content that your audience is compelled to read and share with others. Blatant self-promotion about your company or products makes it difficult if not impossible to attract and...

How to Build Your Business with Webinars

Jun 19, 2015

As a digital marketer, you have a variety of channels to choose from to promote your brand and spotlight your products and services. From SEO, email, and social media to content marketing, video, and pay-per-click advertising – there’s no shortage of potential marketing vehicles to spread your marketing investment across. Your biggest headache might well be...

Why Marketing Funnels are a Necessary Evil

Apr 21, 2015

Practically every business has some sort of sales funnel. A sales funnel is essentially a marketing system that takes potential customers through a series of steps that eventually leads to them becoming a customer and ultimately a repeat buyer. Sound good in theory, but the practice is frequently something else altogether. The problem is that people are human,...

EMail Marketing is Not Dead

Apr 16, 2015

Over the last 10 years, pundits have jumped at the opportunity to play taps for email marketing every time some new online marketing scheme comes into being. In spite of those efforts to lay it to rest, email marketing is still with us and it’s still a method that has to be considered as a viable marketing option. The History of Kicking Sand in...

3 Reasons Local Business Owners Should Embrace Apple Pay

Apr 14, 2015

It’s unusual to hear so much negative fuss about a new type of technology. It’s even stranger when that new technology involves a technology giant named Apple. While Apple Pay, Apple’s mobile payment platform, is still relatively new, there are already a list of doubters writing off the idea like it was a fad from the early 80s. Issues With...

How Effective are Social Media Loyalty Programs?

Apr 9, 2015

A properly designed social media-based loyalty program is an excellent way to connect with your best customers, encourage some form of positive repeat behavior, and reward your most engaging fans and followers. Faced with a bewildering array of choices, today’s consumer is becoming less and less brand loyal. Competition for a piece of the consumer’s budget...

How to Improve Your Marketing with Social Listening

Apr 7, 2015

Social listening (sometimes referred to as social media monitoring) is a new method of market intelligence gathering that is rapidly replacing the traditional focus group research study. Marketers are monitoring online conversations on blogs, forums, and social media networks to gain insight and feedback about their customers, products, and marketing strategies....

Measuring and Tracking the Success of Your PPC Campaigns

Apr 2, 2015

While pay per click (PPC) advertising is generally regarded as one of the most effective means of generating targeted traffic to your website, it can quickly devour your ad budget with little to no results unless it’s properly tracked and managed. The only way to know if your paid click campaigns are profitable is to measure and track your progress across key...