Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...

It has been predicted that 2011 will be the breakout year for mobile marketing. With apps available for phones like the Android and BlackBerry, and with more than 350,000 available iPhone apps, it only makes sense to market directly to these devices. Specifically, 2011 is being predicated as the breakout year for 2D coding. Although the technology was invented...

Seth Godin author of The Tribes and many other books spoke to about 700 Business Executives at the Performing Arts Center in Santa Ana, California earlier this month. In attendance was Warren Whitlock author of Best Seller “Twitter Revolution” and Steve Wiideman SEO Expert and author of the eBook “SEO In a Day” Hear what two authors in...

With all great advancements, there is always some fallout. For all the good that social media has provided to both small businesses, as well as mega brands, there is still story after story of social media faux pas that have left company’s PR firms scrambling to undo, fix, and apologize for. Using discretion on what you post on the Internet has been widely...

Jan 26, 2011

What are the five signs your site needs a major facelift? That’s a question you need to sit down to answer as there are many indicators but most importantly, is your site meeting your goals? For example, If you’re selling products online and navigation is next to impossible, your site needs a revamp. Here are the five biggest indicators you need to...

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

Jan 5, 2011

As part of a team of very highly skilled internet marketing experts, knowing what makes a website user-friendly but also effective is crucial in today’s keyword driven world. However most websites don’t use copy that informs or engages users. Copywriting services will make your website more effective. Why Your Site Needs effective Copy Creating a...

What is Social Media Monitoring? It’s how a brand cultivates feedback and perception across the social web. If you aren’t monitoring your brand’s image across social media channels, your marketing campaign will be rendered less effective. What Is Social Media Monitoring? Social Media monitoring is how brands, companies and advertising agencies...