The First Step to Developing a Successful Internet Marketing Plan for Your Business

Oct 23, 2015

First Steps Your very first step, when it comes to marketing your company online, should be with an approach called inbound marketing. This approach is when you learn to use digital content to lure customers; offering them the details they are looking for as opposed to print ads or cold calling. Your clients are there, you just have to know what it takes...

Focus on New Client Acquisition With These Essential 10 Steps

Sep 17, 2015

Getting new customers is a crucial component in any growing business. For purposes of B2B sales, having a successful online marketing strategy is a must-have in order to stay current and even ahead of the competition in a digital world. When focusing on new client acquisitions, consider the following tips: B2B sales B@B sales is designed to lengthen, or extend...

How to Boost Your Search Rankings with Structured Data Markup

Apr 23, 2015

Structured data markup is one of the most effective yet least-used methods of optimizing your web pages for improved ranking in the search results. Search engines use structured data to better understand your content. The better and more fully your content is understood, the more likely your pages will receive better ranking position for related search...

Using Google Analytics to Create High-Converting Content Marketing Headlines

Mar 31, 2015

Legendary advertising copywriter David Ogilvy once wrote, “Never stop testing, and your advertising will never stop improving.” What was true then is still true today. The more you test headline variations, the more likely you are to see your click-through-rate and conversions soar. Successful marketing is basically an exercise in empathy the better you...

Best Practices for Using 301 Redirects Without Hurting Your SEO

Mar 24, 2015

A redirect is simply a method of forwarding from one URL to another. There are certain situations where a webmaster will want to send users and search engines to a different URL than the one originally requested, and setting up a redirect is the best way to accomplish this. The three primary types of redirects are: 1. The 301 redirect – This is a...

How to Boost Your SEO with Optimized Images

Mar 19, 2015

The real problem with all-text content is that it’s typically plain and occasionally boring. Considering that the average reader has an attention span of no more than 15 seconds, you’ve really got your work cut out for you in creating a message that attracts and holds the reader’s attention long enough for you to get your point across. Illustrating your...

How to Boost Your Content Marketing by Leveraging Big Events

Feb 3, 2015

The days of the entire family gathering together around the console television to hear Walter Cronkite relate the top news stories are long gone. Today’s consumers are increasing turning to online media sources for information and entertainment. Members of the under 45 year-old demographic already receive more news content online than they do from print media,...

How to Use Rich Snippets to Improve Your Click-Through Rate

Dec 11, 2014

Rich snippets have been promoted by Google since 2009, and are designed to help search engine users find more information relevant to their query before clicking on a search result. Snippets are the lines of text appearing immediately below a result that provide a brief summary of what the web page is about and how it’s relevant for a given search. By using...

e-Commerce Link Building Tactics for The Holiday Season

Dec 4, 2014

Tis the season of holidays, and you can boost your inbound links as well as your overall e-commerce site conversions with a dash of creativity and pre-planning to take full advantage of some of the biggest shopping days of the year. In addition to Christmas, there is Hanukkah, Kwanzaa, and New Year’s, as well as special holiday events and celebrations that may...

How to Survive Facebook’s Crackdown on Promotional Business Posts

Dec 2, 2014

As they used to say on Top 40 radio, “And the hits just keep on coming.” Facebook recently announced its version of holiday cheer for the 30 million small businesses with active Pages. Beginning in January 2015, business posts that are “too promotional” will be booted out of users’ News Feed. In essence, the world’s largest social media network is...