Mar 15, 2012

If you are already “rewarding” visitor interactivity on your website with downloads like white papers and articles or chances to win prizes, then your website is already somewhat “gamified.”  You’ve embraced the concept, now you’re prepared to scale with true gaming mechanics and dynamics.  But before proceeding, the team at Girardbrewer.com...

Feb 27, 2012

That which will be well managed, must first be well measured. Successful social media campaigns always emerge from a sound, comprehensive marketing strategy— your “big picture” business communications framework, overall Web marketing program and solid plan of action.  A campaign must be particular—a systematic course of aggressive activities...

Feb 14, 2012

  All things created must then be controlled. As Orange County social media marketing consultancy specialists, the team at Girardbrewer.com has been down this road many times: You’re about to launch your beloved Social Media Marketing Campaign. You know your online target market in-depth.  You know where to find them, and you’ve designed a...

Oct 6, 2010

Everyone wants more followers on Twitter. Following a few simple rules for engagement will increase your follower count. Replying, Tweeting and Interacting are things you must do to create more Twitter followers. Creating Tweets That People Want To Share There is a running joke that Twitter is for people who want to share useless information with people like...

Oct 5, 2010

Our attention spans are getting shorter as we consume more media, leaving original content creators scrambling to keep their audience’s attention. Creating your content using “The Twitter Rule” will keep readers’ attention, generate viral interest and remove the fat from your writing. “The Twitter Rule” If you’re familiar with Twitter, you’re...

Sep 21, 2010

Twitter’s lists feature is a great feature to use in conjunction with Blogging and your SEO strategy. Here’s how you can strengthen your Twitter lists. What Are Twitter Lists? Lists allows users to add other Twitter profiles to a centralized location for quick, easy access. You can use this in conduction with your Social media strategy to instantly...