May 16, 2012

Topseos.com has published its Top 10 List of Best Marketing Automation Software – May 2012. The Girardbrewer.com team thought we’d share this list because of the increasing use of Marketing Automation software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing Automation Marketing Automation...

May 10, 2012

In late 2011, IBM began implementing a “Social Business” initiative. The team at Girardbrewer.com always wants to share insights into the future of our industry, so enjoy the following report. “Social media is about media and people, which is one dimension of the overall world of business. With Social Business you start to look at the way people...

May 1, 2012

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C.  But how efficient are the various different social channels in directly driving leads? It doesn’t matter what your business is, LinkedIn is the best way to attract leads when it comes to customers, investors, business partners, sponsors, affiliates and...

Apr 23, 2012

As content on the Web grows exponentially, our ability to make sense of it is inversely proportional.  We at Girardbrewer.com see this as a critical dilemma that any effective inbound Internet marketing program needs to resolve. We are fast being overwhelmed by the staggering amount of content constantly pouring onto the Web—according to Facebook, 30 billion...

Apr 17, 2012

“Content is King” is a well-worn meme that has been transmitted as received and accepted wisdom across the Web for so long and so often that people often repeat it without considering that the idea behind the phrase just might be completely misunderstood. After all, if even the best content on the Web cannot be found, then it rules an invisible (and...

Apr 10, 2012

Reporting on social media marketing activities remains a major challenge for most companies.  In 2011, Altimeter Group found that measuring social marketing activities was the primary goal for social strategists. Marketers are exposed to an overwhelming amount of data – from marketing automation systems, CRM, email marketing, Web analytics platforms, and all...

Apr 2, 2012

That which will be known and understood must first be reported. Your Social Media Marketing Campaign is kicking it and everyone wants to know how it’s working. Management, familiar with KPIs, is interested in top line improvements, leads generated, lifts in offline purchasing, etc. Marketing looks to success markers like overall brand effectiveness measures...

Mar 27, 2012

  The Social Media Newsroom / Media Center (SMN) The Social Media News Release needs a place to call home on the corporate website, and that would be the Online Social Media Newsroom / Media Center. In a July 2010 Washington Post article “Social Networking: 10 Mistakes Organizations Make,” Debbie Weil, author of The Corporate Blogging Book, recommended...

Mar 21, 2012

Ok, so you have deemed your idea or product to be newsworthy and of benefit to many people, and now you wish to promote it as part of a Social Media Marketing Campaign. Publicity is one of the most important success factors for almost any website or business.  You’ve written a press release and optimized it for social media with links and keywords—it’s a...

Mar 16, 2012

The team at Girardbrewer.com has decided to join in on the St. Paddy’s Day celebrations with a bit o’ social media fun to keep things interesting. Discovery Research Group  has conducted a case study of St. Patrick’s Day using social media research (SMR) techiques to quantify unstructured text content for analysis and reporting.  Titled...