Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...

In November 2008, the concept of group, or collective buying on the Internet experienced a revolutionary takeoff due to the site Groupon.com. It was only a matter of time before other sites emerged, Livingsocial.com being its biggest competitor, and now, there are hundreds of sites offering unbeatable deals. As a consumer, there’s little risk or reason not to...

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

Dec 7, 2010

Email was one of the first original web-tools, but it’s quickly becoming antiquated— it’s slow, “spammy” and most emails don’t get straight to the point. Twitter is the email killer society has been waiting for. Email was championed as the forward-thinking communication tool of the 90′s. It spawned uninterrupted communication across...

Nov 10, 2010

DigitalEYE Media is all about transparency. I always talk to clients about how our team works and invite them to our offices in Costa Mesa to get a feel about what we do. I am extending that offer virtually in order to give you an opportunity to connect with my team and learn something from them. They will be taking questions through the DigitalEYE Facebook Page...

When business costs are running high, the last thing you want to do is add new services. Google Apps reduces the costs associated with running your own business and expertly delivers on the benefits. When compared to other office suites, in-house hosting and productivity Apps, you’ll find Google Apps cut down on cost and deliver on productivity. It’s...

Our attention spans are getting shorter as we consume more media, leaving original content creators scrambling to keep their audience’s attention. Creating your content using “The Twitter Rule” will keep readers’ attention, generate viral interest and remove the fat from your writing. “The Twitter Rule” If you’re familiar with Twitter, you’re...

Sep 21, 2010

Twitter’s lists feature is a great feature to use in conjunction with Blogging and your SEO strategy. Here’s how you can strengthen your Twitter lists. What Are Twitter Lists? Lists allows users to add other Twitter profiles to a centralized location for quick, easy access. You can use this in conduction with your Social media strategy to instantly...