The team at Girardbrewer.com has been asked many times to play maestro to a client’s social media marketing (SMM) campaign.  As Orange County social media experts, we’re always glad to help. In Part I of this post on SMM, we reviewed all the elements and strategies necessary for executing a viable campaign. As companies both large and small...

  All things created must then be controlled. As Orange County social media marketing consultancy specialists, the team at Girardbrewer.com has been down this road many times: You’re about to launch your beloved Social Media Marketing Campaign. You know your online target market in-depth.  You know where to find them, and you’ve designed a...

“Gamification”—the current “next big thing” in marketing—is expected by analysts to be a multi-billion dollar industry within a few years. Ready to “gamify” your website to invigorate your brand, enhance your online presence, drive traffic and customers, generate leads and maybe boost revenues (aka, monetize)? A bit of upfront advice: proceed...

DigitalEYE Media wanted to better understand how Facebook brought people looking for a sweet, icy treat out to Golden Spoon frozen yogurt stores in sultry Palm Springs. So we turned to InfiniGraph, a provider of Web-based technology using proprietary advanced marketing automation and Social Intelligence algorithms that produce ongoing social analysis,...

Game-based mechanics—a collection of activities and technologies that add up to define a user experience—can heavily influence social media marketing/content marketing campaign strategy — a specialty of DigitalEYE Media. Common interactive gameplay features of most gamified applications or services for customer loyalty programs include the awarding of...

In last week’s post, we examined the social media gaming market and asked the question “What will the online video gaming foment in the social media marketing space mean to brand marketers?”  This week, we have the answer. For brand marketers, their ultimate functional goal remains, as always, customer engagement leading to repeat purchases of...

The Gold Rush is on—the intersection of social media and business is being “gamified” and, in the process, monetized. “Video-gamification” of social media marketing has exploded onto the global business scene so fast that brand marketers are scrambling just to separate hype from truth and grasp the basics of this onrushing mega-trend that has...

In November 2008, the concept of group, or collective buying on the Internet experienced a revolutionary takeoff due to the site Groupon.com. It was only a matter of time before other sites emerged, Livingsocial.com being its biggest competitor, and now, there are hundreds of sites offering unbeatable deals. As a consumer, there’s little risk or reason not to...

Jan 7, 2011

Just as the layout of a brick and mortar store is important for customers to find a product, web usability is just as critical to guiding visitors through a site. A site with poor navigation but an excellent design will be less effective and won’t generate conversions or returning visitors. Designing your site to be usable and feature excellent navigation...

Dec 7, 2010

Email was one of the first original web-tools, but it’s quickly becoming antiquated— it’s slow, “spammy” and most emails don’t get straight to the point. Twitter is the email killer society has been waiting for. Email was championed as the forward-thinking communication tool of the 90′s. It spawned uninterrupted communication across...