Top 10 Popular Content Management Systems — WordPress Challengers Included

Top 10 Popular Content Management Systems — WordPress Challengers Included

Jul 30, 2012

If “Content is King,” then the Content Management System (CSM) could rightly lay claim to being the very castle itself. Whether you’re setting up a corporate website, a standard blog or just want to announce your presence on the Web, the age of hand-coding HTML pages and CSS is a thing of the past.  These days, just purchase hosting and install a...

Building Online Communities — 7 Ways to Corral the Crowd

Building Online Communities — 7 Ways to Corral the Crowd

Jul 24, 2012

The key to building an engaged fan base is using experts to answer questions and provide an insider’s view of the company, instead of just relying on a PR team.  If you do award prizes, then it is best to make them relevant to your product – think branded merchandise rather than cold hard cash. Those words of advice come from some industry experts...

Video Goes Dynamic as B2B Lead Generation Tool

Video Goes Dynamic as B2B Lead Generation Tool

Jul 16, 2012

Leading BtoB marketers are expanding their use of video in demand generation, according to the white paper “Build Lead Gen Lures with Video” from KnowledgeVision. This white paper, written by DemandGen Report, offers insights and strategies that can make a difference for you (and save you from making costly mistakes) in using video for lead...

Part II: Fascinating Facts About the YouTube TV Revolution

Part II: Fascinating Facts About the YouTube TV Revolution

Jun 19, 2012

In Part I of this series — YouTube Going Pro — Serving up the ‘Content Holy Grail’ or Risking it All? — the Girardbrewer.com team looked into recent developments with Google’s video property — the first truly global media platform on earth. According to a January 2012 article published in New Yorker Magazine by John Seabrook titled...

Got Interest in Pinterest? Here’s Some Insight

Got Interest in Pinterest?  Here’s Some Insight

Jun 5, 2012

First, what is Pinterest and what can marketers do to incorporate it into a company’s social media strategy?  The team at Girardbrewer.com wants to help you better understand this growing phenomenon. The main idea of Pinterest is to get Web traffic to come to you. What you do with it from there is up to you. Pinterest is: The latest expression of social...

Faceplant — Is Facebook Failing?

Faceplant — Is Facebook Failing?

May 29, 2012

Ok, so Facebook is getting some bad press right now. Facebook’s stock traded as low as $29.05, down nearly 24 percent from its IPO price of $38 on May 18. Investors expecting the stock price to go to $60 per share are understandably shocked and angry.  Facebook shares have slid over the past couple weeks following a messy IPO process and because of...

Marketing Automation — Smoothing Workflow, Moving Leads

Marketing Automation — Smoothing Workflow, Moving Leads

May 16, 2012

Topseos.com has published its Top 10 List of Best Marketing Automation Software – May 2012. The Girardbrewer.com team thought we’d share this list because of the increasing use of Marketing Automation software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing Automation Marketing Automation...

Social Business–The Next Step Beyond Social Media

Social Business–The Next Step Beyond Social Media

May 10, 2012

In late 2011, IBM began implementing a “Social Business” initiative. The team at Girardbrewer.com always wants to share insights into the future of our industry, so enjoy the following report. “Social media is about media and people, which is one dimension of the overall world of business. With Social Business you start to look at the way people...

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

May 1, 2012

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C.  But how efficient are the various different social channels in directly driving leads? It doesn’t matter what your business is, LinkedIn is the best way to attract leads when it comes to customers, investors, business partners, sponsors, affiliates and...

Part II: Content—Curious About Curation?

Part II: Content—Curious About Curation?

Apr 23, 2012

As content on the Web grows exponentially, our ability to make sense of it is inversely proportional.  We at Girardbrewer.com see this as a critical dilemma that any effective inbound Internet marketing program needs to resolve. We are fast being overwhelmed by the staggering amount of content constantly pouring onto the Web—according to Facebook, 30 billion...