How to Survive Facebook’s Crackdown on Promotional Business Posts

Dec 2, 2014

As they used to say on Top 40 radio, “And the hits just keep on coming.” Facebook recently announced its version of holiday cheer for the 30 million small businesses with active Pages. Beginning in January 2015, business posts that are “too promotional” will be booted out of users’ News Feed. In essence, the world’s largest social media network is...

Why Buying Likes for Facebook Pages is A Bad Idea

Jun 18, 2013

Collecting likes for one’s Facebook page may elevate status and seem to highlight how much social media users care about a brand or company, but paying for thousands of likes just to boost status is proving to actually be detrimental. In fact, thousands of likes without interaction and sharing defeats the entire purpose of gaining followers. While it can...

Why Companies Fail on Facebook

Feb 15, 2013

Facebook can be an incredible tool for businesses to use for marketing purposes. However, many companies fail to justify the time and money they spend on these projects with a worthwhile profit. Shouldn’t advertising be easy on something as simple as Facebook? Why do so many companies fail at creating success? The answers aren’t as simple as one...

Faceplant — Is Facebook Failing?

Faceplant — Is Facebook Failing?

May 29, 2012

Ok, so Facebook is getting some bad press right now. Facebook’s stock traded as low as $29.05, down nearly 24 percent from its IPO price of $38 on May 18. Investors expecting the stock price to go to $60 per share are understandably shocked and angry.  Facebook shares have slid over the past couple weeks following a messy IPO process and because of...