The First Step to Developing a Successful Internet Marketing Plan for Your Business

Oct 23, 2015

First Steps


Your very first step, when it comes to marketing your company online, should be with an approach called inbound marketing. This approach is when you learn to use digital content to lure customers; offering them the details they are looking for as opposed to print ads or cold calling.

inbound marketings

Your clients are there, you just have to know what it takes to grab them up. When you can create content that they actually want and need, and then promote this content well, you can attract potential buyers or sellers who ready to make a move.

To accomplish this, you’ll want to apply the inbound marketing approach to all channels, including websites, emails, blogs, and any of your social media pages. This will ensure that you’re reaching out to prospects across the board; increasing your chances of reaching those ready-to-buy or –sale clients.

S.M.A.R.T Goal Setting

Set Smart Goals

College students are familiar with the S.M.A.R.T. concept: “S.M.A.R.T. goals support your own goals for and are defined as Specific, Measurable, Achievable, Results-focused, and Time- Bound.” Ref:

Your goals should be specific, in that you have a clear-cut view of what you want to obtain. They should also be measurable; if you can track your campaign, do not go through with it. Goals also need to be results-focused; you need to do all things with results in mind (not just building the number of followers). These goals will also need to be time-bound; set and keep a deadline, and if you don’t meet it with a campaign, you need to change the campaign or the approach.

Who Is Your Audience?

You have to be specific when it comes to determining who your audience is. Are they seniors who are looking to buy a condo? Are your clients new homebuyers? It’s imperative that you find your niche and then work that to the bone.

Campaign Creation

Campaign Creation

Once you’ve established who your targeted audience is, it’s time to create campaigns that will interest these specific groups of buyers or sellers.

You want to educate and entice your prospects; generating new leads. Your leads will need to be nurtured, so you can offer them information in the form of videos, eBooks, web seminars, etc…

Should your potential client be further along (now to shopping for a home and not just browsing), you can then offer them direction and details that will benefit them at this particular stage.

Your content needs to be directed towards the audience that you want or have to work with. If they’re 20-somethings, you need to offer tips on buying and be very bright and bold in your images and videos. If the audience is established 30-and40-somthings, you need to focus on things that appeal to this group, like schools, jobs, neighborhoods, etc…


tracking marketing footprints

Since you’re going to invest both your time and your resources into the campaign, you must have a way to track these ideas and strategies. How is the campaign performing? If you have no way to track it, it’s useless to you.

Luckily, there are very useful tools online to help you keep up with how campaigns are performing, including Google Analytics; valuable when you need to manage your goals and conversions (like downloads made by users).

The Finals

Once you have completed the above steps and you’re set to keep track, you then need to come up with a plan of action:

What channels will you use?

social media channels

  • Facebook
  • Twitter
  • Email
  • Instagram

The answer is simple, all of the above; particularly if your audience is in the age bracket of 45 and below.

No matter which channel you select, you need to keep in mind that your delivery and promotion have to be well-thought-out; never an afterthought!

Your preparations should be equivalent to the amount of time and resources that you put into your content production.

Keep your goals achievable. When you start small, the sky’s the limit for where you can go! Remember to focus on your target audience and make sure that you offer your prospects the kind of content and information they want and need.