How To Create Blog Posts That Get Noticed

Aug 4, 2015

A successful blogging campaign is all about delivering value to your readers. Whether your blog posts seek to educate and inform or simply to entertain, your goal is to create unique content that your audience is compelled to read and share with others. Blatant self-promotion about your company or products makes it difficult if not impossible to attract and build a loyal following of readers.

Create Blog Posts That Get Noticed

The blogging landscape today is an extremely crowded and noisy forum, with an estimated 2 million new blog posts published every day, according to Digital Buzz Blog. If your brand’s voice is to have any chance of being heard, you need great content as well as an effective strategy for getting it in front of your audience.

Strategy Tip #1: Establish Your Goals

  • Define the purpose of your blog posting efforts. Be as specific as possible in terms of what you hope to accomplish.
  • Create a Call to Action for each of your posts that relates back to your purpose.
  • Define your ideal audience and the type of content that they’re interested in. What blogs are they following and which of these blogs accept guest posts? A great resource for identifying your blog audience is Alltop.com, which allows you to research blogs filtered by topic category.

Strategy Tip #2: Create a Unique Reading Proposition

A Unique Reading Proposition (URP) answers the basic question of why someone should choose to read your post over all of the other posts vying for their attention. Three basic ways to build your URP include:

  • Showing results. Don’t settle for writing just another “how to” post. Document your article with real-world examples and concrete step-by-step instructions that anyone can follow.
  • Telling a story. One of the most effective ways to increase audience engagement is through storytelling. Whether you’re speaking from personal experience or creating a fictional account, readers typically find personal stories hard to resist.
  • Writing a comprehensive “list” article. Most list-style articles stop at a handful of “tips” or “tools.” To soar above the competition, you’ll need to pull out all the stops and write the ultimate resource guide. Instead of a lame “5 Ways to…,” set your sights on writing “57 Ways to…”

Strategy Tip #3: Explode Your Post Distribution

  • Leverage your existing email subscribers.
  • Spread the word about your new post across your social media networks.
  • Reach out to other bloggers for guest post opportunities. A simple email explaining what your new post is all about works best. Don’t risk alienating anyone with an outright request for a link – if your content provides genuine value, other bloggers will share it with their audiences without being asked.