7 Big Internet Marketing Myths Examined

Sep 29, 2015

Myths and Facts

Myths & Facts

Seven marketing myths uncovered…

You must learn how to use your content, especially in an age of everything’s digital. In order to effectively deliver your content and promote your brand to the world, you have to give the visitor something they need and want; and all while ensuring you’re targeting the right audience and persona.

Below you’ll find marketing myths that we’ve examined and busted so you don’t fall for them and end your campaign before it starts:

1: Myth: Successful marketing requires a large budget.

Even if your team consist of 3 agents and a marketing professionals, you can spit out amazing content that is directed to your qualified customers when you apply these simple rules:

  • Address your audience (not everyone)
  • Track your campaigns
  • Be specific

Your goals should, of course, be realistic, and your results will be dependent upon your time and effort involved. Make the most of your digital content as well.

2: Myth: Your content should go viral.

You need to be focused on your group of buyers and sellers. Whether your targets are graduates or retirees, you’ll want the content you offer to hone in on what appeals to these specific groups of shoppers. If the video or content is to go viral, that’s awesome. However, chances are it will not be an internet sensation, and that’s fine. You want qualified visitors as opposed to quantity.

3: Myth: Quantity wins over quality.

You can have a million articles floating around the internet, but if these content articles are not relevant to your audience (or at all) then it’s useless to you. Make sure that you choose quality over quantity. It’s better to have three pages of high-quality information to present to your prospects as opposed to thousands of wordy, useless blogs.

4: Myth: You have to spend a lot on Ads.

Although ads, including Google and Facebook Ads, are terrific and very beneficial, it’s better to have one great ad as opposed to spending a ton of cash on many so-so ads. Make sure that your ads are targeted, like your content, and start out slow so that you can really track which ones work the best for you.

5: Myth: SEO is all you need!

Unfortunately, many brands make the mistake of putting out content that is optimized for search engines and not the audience. This makes a boring read and it’s almost guaranteed that the visitor will look for another page once they see that yours is unreadable or simply too jumbled with “words”.

6: Myth: Word of mouth is better than marketing.

Although word-of-mouth is an excellent way to build your brand’s reputation, and referrals are the biggest compliment a client can give, it’s important to realize the importance of a good marketing campaign. In many cases, without marketing, there would be no word-of-mouth to be shared. You have to find your marketing niche in order to bring in qualified buyers or sellers.

7: Myth: A great website is all you need.

Yes, your company website should be eye-catching and simple to navigate, but if that website is your only plan for marketing, you’re missing the point. Without marketing, who will find your glorious website? Without a great advertising and marketing plan, how will you get targeted traffic to the website you’ve spent time and money to build? You’ll have to lead clients to your web pages in order for them to see the benefits of the site and your services.

It’s essential that we all remember–actual people are reading your website content, blogs, and posts, not computers or just search engines. With that in mind, you have to create content that appeals to them as well as articles and web copy that gets you a higher ranking. A simple way to rank and to reach high in search results is to insert targeted keywords or phrases, but keep the content original and interesting.

When you learn the difference between marketing myths and truths, you’ll have the information you may need to become successful with your campaigns.