How to Boost Your Search Rankings with Structured Data Markup

Apr 23, 2015

Structured data markup is one of the most effective yet least-used methods of optimizing your web pages for improved ranking in the search results. Search engines use structured data to better understand your content. The better and more fully your content is understood, the more likely your pages will receive better ranking position for related search...

Why Marketing Funnels are a Necessary Evil

Apr 21, 2015

Practically every business has some sort of sales funnel. A sales funnel is essentially a marketing system that takes potential customers through a series of steps that eventually leads to them becoming a customer and ultimately a repeat buyer. Sound good in theory, but the practice is frequently something else altogether. The problem is that people are human,...

EMail Marketing is Not Dead

Apr 16, 2015

Over the last 10 years, pundits have jumped at the opportunity to play taps for email marketing every time some new online marketing scheme comes into being. In spite of those efforts to lay it to rest, email marketing is still with us and it’s still a method that has to be considered as a viable marketing option. The History of Kicking Sand in...

3 Reasons Local Business Owners Should Embrace Apple Pay

Apr 14, 2015

It’s unusual to hear so much negative fuss about a new type of technology. It’s even stranger when that new technology involves a technology giant named Apple. While Apple Pay, Apple’s mobile payment platform, is still relatively new, there are already a list of doubters writing off the idea like it was a fad from the early 80s. Issues With...

How Effective are Social Media Loyalty Programs?

Apr 9, 2015

A properly designed social media-based loyalty program is an excellent way to connect with your best customers, encourage some form of positive repeat behavior, and reward your most engaging fans and followers. Faced with a bewildering array of choices, today’s consumer is becoming less and less brand loyal. Competition for a piece of the consumer’s budget...

How to Improve Your Marketing with Social Listening

Apr 7, 2015

Social listening (sometimes referred to as social media monitoring) is a new method of market intelligence gathering that is rapidly replacing the traditional focus group research study. Marketers are monitoring online conversations on blogs, forums, and social media networks to gain insight and feedback about their customers, products, and marketing strategies....

Measuring and Tracking the Success of Your PPC Campaigns

Apr 2, 2015

While pay per click (PPC) advertising is generally regarded as one of the most effective means of generating targeted traffic to your website, it can quickly devour your ad budget with little to no results unless it’s properly tracked and managed. The only way to know if your paid click campaigns are profitable is to measure and track your progress across key...