Using Google Analytics to Create High-Converting Content Marketing Headlines

Mar 31, 2015

Legendary advertising copywriter David Ogilvy once wrote, “Never stop testing, and your advertising will never stop improving.” What was true then is still true today. The more you test headline variations, the more likely you are to see your click-through-rate and conversions soar. Successful marketing is basically an exercise in empathy the better you...

Email Marketing Tips to Grow Your Business

Mar 26, 2015

The days of traditional marketing are fast fading into the sunset and a new advertising day is dawning. With a big shift in business activity to the Internet, companies are looking for creative ways to reach a potentially vast number of current and potential clients as effectively and efficiently as possible. One of the most popular and cost effective marketing...

Best Practices for Using 301 Redirects Without Hurting Your SEO

Mar 24, 2015

A redirect is simply a method of forwarding from one URL to another. There are certain situations where a webmaster will want to send users and search engines to a different URL than the one originally requested, and setting up a redirect is the best way to accomplish this. The three primary types of redirects are: 1. The 301 redirect – This is a...

How to Boost Your SEO with Optimized Images

Mar 19, 2015

The real problem with all-text content is that it’s typically plain and occasionally boring. Considering that the average reader has an attention span of no more than 15 seconds, you’ve really got your work cut out for you in creating a message that attracts and holds the reader’s attention long enough for you to get your point across. Illustrating your...

The Critical Role of Branding in Boosting Your SEO

Mar 17, 2015

It’s a basic fact of life in the digital marketing world: the big brands get preferential treatment in organic search results. They typically rank faster and easier, tend to be less affected by ranking algorithm updates, and usually get a mild slap on the wrist whenever they run afoul of Google’s Webmaster guidelines. For a number of years, Google has been...

4 Reasons for Adding Shopping Engines to Your E-commerce Business

Mar 12, 2015

If you sell goods directly from your website, you may already be familiar with comparison shopping search engines. What you might not be aware of is the critical role shopping engines play in helping e-commerce businesses grow, and how your company might benefit by adding your product line to a shopping engine web feed. Why are Comparison Shopping Engines...

The Top 5 Social Media Reporting Tools for Local Business Marketers

Mar 10, 2015

Like many aspects of digital marketing, effective social media marketing requires feedback to help you get and stay on track with your campaigns. It’s difficult, if not impossible to know exactly what is and isn’t working without meaningful data that measures your social media efforts. How many fans and followers are you adding each month? Which type of...