How to Generate Leads with Social Media

Jan 29, 2015

While social media is primarily a real-time forum for engaging in two-way conversations with present and potential customers, it can also be a potent lead generating machine in the right hands. In some respects, it’s actually easier to convince someone to respond to your call to action when they are already engaging with you socially. Just as social media...

How Low Quality Backlinks Add SEO Value to Your Website

Jan 27, 2015

In the rush to acquire backlinks that will improve your web page ranking in the search results, you need to remember that not all backlinks are created equal. Adding to the overall confusion about backlinks is the fact that the label “low quality” backlinks actually applies to two distinctly different types of links. One type will get your website penalized...

Boost Your Social Media Engagement with Visual Content

Jan 22, 2015

They say a picture is worth a thousand words. While no one can say exactly when or where the phrase originated, it certainly applies to social media content. Visual content is the primary driving force behind social media, almost to the exclusion of text. Research tell us that 90 percent of the information received by the human brain is visual in nature, and...

Do Google’s Algorithm Updates Affect Every Business Niche Equally?

Jan 20, 2015

Yes and no might not be the most popular answer but it’s probably the most accurate. While Google has in the past seemingly targeted certain business categories such as payday loans, online Viagra sellers, and gambling sites, there is a little more to it than a simple dislike for the way some people earn their living. In the cases cited above, Google was not...

3 Important Reasons for Building a Great Online Business Reputation

Jan 16, 2015

There is no place to hide from a bad online reputation. For better or for worse, the Internet has imposed a transparency on businesses that cannot be avoided. People are talking about your company and your products, and the only say that you have in the matter is whether the buzz about your business is going to be positive or negative. From social channels like...

6 Ways to Generate More Leads with Your LinkedIn Company Page

Jan 13, 2015

LinkedIn is the world’s largest social network catering to business and professional people. With more than 200 million registered users and over three million organizations represented with a Company Page, LinkedIn is the one social media tool that you can’t afford to ignore if your company markets products or services to other businesses. A LinkedIn...

Do You Really Need PPC for a Successful Social Media Campaign?

Jan 8, 2015

Consumers devote about 25 percent of their total time online to social media activities, and many rely on their social community for ideas, reviews and recommendations about products and services. What’s more, they tend to trust the information they receive through their social media networks much more than they do traditional advertising messages. Social...

3 Reasons to use Influencers in Your Social Media Marketing

Jan 6, 2015

The two most effective forms of advertising are word of mouth and personal recommendations; an estimated 94 percent of consumers rate word of mouth as the source they trust the most. When a person who has considerable credibility regarding a given topic or area of interest makes a comment about a related product, he or she is considered to be an influencer....