Why Location Pages are Important to Local Search Ranking

Mar 6, 2014

If your company does business in more than one city, you’ll want to reap the benefits of creating a separate page for each location all under one domain name. In the words of Matt Cutts, Google’s spokesman and senior guru on search engine ranking, “Make a web page for each location.” This article will explain how separate location pages can help boost your local search ranking, and provide you with actionable and proven tips on optimizing your multiple location web presence.

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A Single Domain Name Simplifies Your Branding

Having only one brand name that identifies your company to your customers as well as to Google, your active social media channels, and other business directories eliminates the possibility of mistaken identity. You’ll be sure of getting all of the traffic and SEO “juice” that you deserve without any dilution due to confusion over having a number of domain names.

SEO Is More Effective

By having all of your content bundled under a single domain name, the benefits of your SEO efforts will filter down to each geographic page. Your Page Rank and Domain Authority will strengthen your primary domain as well as each location you add.

It’s Easier to Manage a Single Domain

A single branded domain name is much cheaper and easier to manage than multiple domain names scattered across your various geographic markets. Assuming you will want to protect your brand by preemptively buying up different variations and extensions of your name, having to repeat this process for a number of different locations can be much more costly and difficult to track.

Your Website Content Will be Easier to Manage

Adding new content for multiple locations is a lot less time consuming when it can be done on one website. Even simple content updating, such as hours of operation or price changes, will be easier to manage. As an added bonus, you’ll only have one website to monitor and track.

Setting Up Your Multi-Location Web Presence

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  • Each location will need its own legitimate physical address, and a permanent telephone number local to that location.
  • You’ll need to create at least one page of unique content for each location. Don’t just copy and paste content among your different location pages – each page needs to be unique. Be sure your content includes keywords geo-targeted to that location.
  • Decide on a URL structure for storing your location pages. You can either use subdomains, such as City.Domain.com or subdirectories, such as Domain.com/City. While either option will work fine as far as the search engines are concerned, a subdomain may be a little friendlier to the public.

A Few Things You’ll Want to Avoid

  • Steer clear of duplicate content, especially among your location pages.
  • Never put any geo location information in your home page title tags.
  • Never list any name, address, or phone number information specific to a geo location on another location page. If you want to display a listing of all of your locations, do it on the home page.