Why is Yelp Outranking Local Businesses for Services?

Feb 27, 2014

Yelp is a great way for local businesses to gain more exposure. When businesses are featured on Yelp, they are more likely to be chosen for their services. There are some other ways to gain exposure through social media, but Yelp is effective. Here are some ways that Yelp is outranking local businesses when it comes to gaining more sales.

  • Yelp is Growing at a Fast Rate
  • Yelp dominates searchYelp is growing at 80 percent every year. The number of page views is up, and more people are spending more time on the website. In August, Yelp received 25 million visitors. This means that businesses had the opportunity to be viewed by 25 million different people. This means more sales conversions for every business featured on Yelp.

  • Traffic Analysis
  • Yelp offers a traffic analysis that allows users to quantify the number of visitors that people will be getting in a given day. This will help people modify which time you are most likely to get an abundance of traffic. Traffic is necessary to yield sales conversions. More people are likely to go to your website or to your store for merchandise or food when you advertise on Yelp.

  • Determine When You Need to Run Promotions
  • You can easily determine when you should be running a promotion on your website by using the tools available through Yelp. When you detect a slump, you can run a promotional offer to boost your sales. People are more likely to choose products on your website when you run a promotional offer.

  • Yelp Tells Users More Than a Normal Website Listing
  • More users prefer Yelp because it will tell users what’s near your business, what the major cross streets are, maps of the area, and other useful information that businesses often neglect to leave on their website. This type of information will help you get a higher website ranking.

  • Recommendations
  • Recommendations will help people to let others know what other vendors to choose in the area that are similar to the vendor you chose. For instance, if you look up a florist, there is a chance that you may be planning a wedding. They may recommend a cake, reception, and a DJ. Recommendations are a great way to get more business for partner businesses.

  • Yelp Does Not Tolerate False Reviews
  • Yelp doesn’t tolerate false reviews. Instead, they will reprimand any business who pays for a review to be written. This keeps the website honest. People will grow to trust the information on the site and become loyal customers.

Yelp is Outranking Local Businesses for Services

Yelp is outranking local businesses for capturing leads for business. More people are choosing Yelp because it has proven that it can lure more traffic to the website. If you want to learn more about how Yelp can help your business, try going on the website to learn more. You won’t regret your decision to incorporate Yelp into your business strategy.