The Election and Social Media

Jan 30, 2014

Social Media will Allow Young Voters to Garner Interest

social media electionsSocial Media will allow younger voters to follow the activity of candidates if they are likely not to. As social sites like Facebook become crowed with posts of friends, there will be a stream of media on and about the election that becomes easily accessible. There are two possible outcomes to this that will affect either candidate.

When obtaining this information via a Social Media site, it can encourage both bad and great sentiments. In either situation, the enhanced knowledgeability given to younger voters are likely to make real life impressions on how they perceive a candidate. The last presidential election win can be greatly attributed to the use of social media.

It not only allowed for Barrack Obama to reach out to his supporters in real time to refute any negative statements about him and his campaign via television commercials but he was able to rach his supports directly on their mobile devices and anywhere they were following him. Therefore using social media as a way to present a rebuttal beats out commercials, which take time to produce and record. Also commercials are costly to produce and air and always late because by the time they are airing most people have made up their mind. Social media is free and excuse the analogy, Johnny on the spot.

It will Require Candidates to Be Careful with Mistakes

Social Media has a great affect when the preposterous happens. If any of the 2014 candidates slips up in a dramatic way, you bet that parodies, blogs and comments will flood the World Wide Web within the time it takes to blink both eyes twice. What will be more influential is a candidates inability to revert such mistakes or common sentiments. It is likely that Social Media may encourage candidates to be more conservative with the things they share.

It will Allow Voters to Generate Popular Questions

Though the internet can be annoying when everyone has an opinion, it may help to bring about some great questions that those within the electoral race must consider. Of course there will be some great questions during every debate, but there will be loads of questions unanswered and the popular sentiment for a certain question can force those running to face them with real answers.

It will Encourage Candidates to Use it with More Urgency

Though an electoral candidate can be destroyed by popular sentiment spreading across the Web, they can also use social media to their favor. For both races that President Obama ran, he led in social media activity by incredibly surpassing his opponent. He averaged over 200,000,000 views for media campaigns on Youtube alone while no other candidate showed these results.

By using social media, a candidate can progress a message right into the palms of voters and those who support these messages will likely share and repost them as support for their “President”.

It will Allow News to Travel Faster

People always respond to news whether it is good or bad. Regardless if the news reaches potential voters at the polls or at home the day before, the sensitivity of social media can potentially change votes as quick as the message is received. Our modern world is well integrated and a message can travel fast. There is no telling what or how social media will influence the behaviors of voters in 2014.