Take Advantage of Blog Comments Without Spamming

May 13, 2014

Blog commenting in its simplest form is the act of adding relevant comments to a published blog post. The whole idea behind a blog is to promote audience participation by encouraging dialogue that enhances the post topic by adding more information, presenting a supportive or sometimes opposing point of view, or by raising questions for additional discussion.

    blog commenting
  • When properly done, blog commenting benefits you as a contributor by providing an additional forum where your knowledgeable comments can help strengthen your authority in your niche, and perhaps generate additional traffic to your main website as well.
  • If you have a blog for your business, blog commenting can enhance your efforts by encouraging more audience participation and engagement. The longer your audience stays engaged, the better Google may like it. As an added bonus, your blog readers are much more likely to return regularly if the discussions are kept interesting and lively, and the engagement may lead to earned links causing your blog post to be relevant and popular to the search engines and visitors.

Tips for Contributing Spam-free Blog Comments

  • Stick with commenting on blogs that relate to your niche or industry. You can avoid being labeled as a spammer by adding your meaningful comments only to those blogs that cater to readers interested in your field.
  • As with all website content, your comments should offer genuine value to the blog topic under discussion. Thoughtful and engaging comments are more likely to pass muster with the blog’s webmaster, and will help build your credibility with the audience.
  • Limit your commenting activities to credible blog sites. If you partner up with spammy blogs, it’s only a matter of time before their reputation rubs off on you. Examine each blog carefully before you weigh in with your comments. Look for genuinely helpful or interesting information about your niche, and engaging interaction from the readers. Read through the archived posts to get a feel for the blog owner’s long-term commitment to quality.
  • Use branded link text, such as your company name or your main website’s URL. Be sure to use variations of your anchor text or avoid them altogether. Keep it light – no more than one link per comment. Overuse of identical link anchors is one of the surest ways to attract Google’s attention.

How to Keep your Company Blog Spam-free

  • Consider closing comments on all posts that are more than 90 days old. Older post comments are more likely to be spam than genuine, and closing comments will help reduce spam on your blog.
  • Create a ‘blacklist’ of email and IP addresses that you have identified as spammers, and set up blocks to have any communication from these addresses sent directly to a spam folder.
  • If you have a WordPress site, you can adjust your settings to require either a manual approval, or automatic publishing if the author has had previously approved content published on your blog.
  • Install a WordPress plugin such as Akismet, which is an anti-spam program that filters spam content, and will actually learn and adapt to your particular approval patterns. Spam comments can then be sent to a spam folder.