Six Ways to Keep Your Facebook Followers

Mar 18, 2014

Communicating without annoying your Facebook followers is the key to maintaining and growing your social presence, and this guide can help keep you in the good graces of all those who take the time to follow you and read your posts.

Don’t Post Just for the Sake of Posting

keep your facebook fansMaintaining a regular schedule of posting is important, but it can become counter-productive when you have nothing worthwhile to say.

  • Make a calendar of post topics. This will help you stay on track with relevant and interesting post content.
  • A great source for relevant content ideas can be found in the most frequently asked questions your customers and prospects have about your product or industry.
  • Keep things interesting by varying the format of your posts – a photo or graphic for one post, a video for another, engaging text for yet another.

Keep Blatant Sales Messages to a Minimum

Facebook is not the place for hard-core promotion of your products and services. Your main goal should be to create a forum where prospective customers can learn about your company and industry in a non-threatening environment.

  • Follow the 80/20 rule: 80 percent of your posts should be interesting and relevant content about your industry and community, with no more 20 percent devoted to advertising.
  • When you do advertise your products, soften your message with a helpful discount or special offer.

Make Your Content Unique to Each Social Channel

Many of your prospects follow you on multiple social channels. Don’t give them the impression that you are merely going through the motions of social interacting by using identical content across all of your active social channels, such as Facebook and Twitter

  • Post content should be tailored to each social channel you engage in.
  • A given topic can be addressed in different social channels as long as you take a different angle with each post.

Deal With Negative Feedback by Responding, Not Hiding

Every business has its share of valid complaints and criticisms. How you handle these situations under the public scrutiny of your Facebook page will go a long way in determining how other potential customers will view your business.

  • Respond promptly to any problems and complaints that are aired on your Facebook page.
  • Offer to discuss the situation in a private email or telephone conversation.

Don’t Repeat Your Facebook Content Verbatim

While there is some evidence that posting the same content a few times can be good for reaching followers who missed your first post, don’t go overboard with it.

  • If you feel the need to repeat an important post, post it on a different day and time.
  • Sandwich your repeated content between other posts.

Never Beg for Facebook “Likes”

Everybody is asking readers to “like this post if you agree” and you’re never going to differentiate yourself or your company by jumping on the bandwagon.

  • If you’re trying to increase your number of “likes” you might consider offering a special deal or a bonus free report as a reward.
  • The best way to grow your “likes” is by providing informative content that people will want to share.