Is Image Optimization the Missing Link in Your SEO Campaign?

Apr 29, 2014

If you want a comprehensive SEO campaign, you should consider image optimization. Images are a strong visual component of any webpage, and should be considered for an SEO campaign. Since “a picture is worth a 1000 words,” you can imagine how much traffic will increase with a fast loading picture that’s well-optimized. Here’s what you need to know about image optimization.

Important Image Optimization Factors to Consider

The most important image optimization factors include title tag, alt tag, image name, image linking, and image size. Each of these factors will improve traffic from Google image search engines and other image search engines. If you want to learn more about these attributes for optimizing images, here are a few tips.

image seo

The Alt Tag: Alt in “Alt tag” represents the word alternative. The Alt tag is probably the single most important image optimization factor. The alt tag can be displayed in the place of an image if the image is taking too long to load. Alt tags should be short and descriptive for the best results. In general, the text should be limited to 150 characters or less, and the keywords should move towards the beginning. A relevant description should be related to the page and should be used for what you want indexed in search engines.

Image Linking: Eye-catching images are ideal for linking. If the images are linked properly, they will receive better results in terms of the amount of traffic generated. You should avoid linking your images directly as this will affect the traffic of your links. Anchor texts are recommended when linking images.

Title Tags: Title tags are also important when linking images. Many title tags provide a tip when the cursor is hovered over the link. This tag can provide a wealth of information, but it has little impact on the ranking of the website. Most experts purport that even a little help with the ranking is better than no help at all. It’s best to include them with keywords for the best results.

Image Size: The image size will also make a difference in how fast the image loads. Image loading speed is a ranking factor in Google’s algorithm. It’s important to keep your bytes low when loading images, in PhotoShop simply save the image as a progressive JPEG or use Yahoo’s Smushit to keep the file sizes small enough so they don’t slowdown your page loading time.

These attributes are just a few ways that you can optimize images to improve traffic. Try incorporating image optimization for better results.

Is Image Optimization the Missing Link in Your SEO Campaign?

It could be. Without image optimization, you are missing a piece of your campaign that could be instrumental to the success of your website. You should incorporate the tips into your regimen to help improve your SEO campaign. It would be helpful to know where you stand in terms of traffic before image optimization and measure again after image optimization to know your true return on investment. If it’s significant, then you will have discovered the missing link in your SEO campaign.