How to Track Your Link Building Campaigns

Aug 13, 2014

Link building today is a lot more difficult and time consuming than it used to be thanks to Google’s algorithm updates and revised Webmaster Guidelines. While it isn’t exactly rocket science, it does have a lot of moving parts that need to be tracked and analyzed.

There are literally hundreds of thousands of websites that could be potential linking partners if given the right approach. Finding them and managing the information needed to analyze and run an effective link building campaign can be an overwhelming task without an organized approach and the right set of tools.

Link Building Campaigns tracking tools

The Best Tools for Link Tracking
The ability to track inbound links for your own website as well as for those of your competitors is a critical element of any successful SEO campaign. Here’s a rundown of the most widely used tools to keep your link building campaign on track.

  • Majestic SEO – This tool provides detailed information about the link profile for any website you choose. You get a report on a variety of important metrics including the number of web pages, total links, referring domains, nofollow links, and anchor text architecture as well a log of newly acquired links.
  • BuzzStream Link Building – This is one of the best CRM systems for managing the mundane tasks of running an effective link building campaign. You can manage all contact information, keep track of link opportunity prospects, and record and monitor all backlinks for anchor text and nofollows. You can even separate and classify your contacts into prospects and outreach partners.
  • Raven SEO Tools – A powerful suite of tools that helps bring order out of the chaos of link building management, Raven provides you with auto notification of any changes that may occur with your links such as changes to anchor text, nofollow attributes added, PageRank changes, and link deletion.
  • Hubspot Website Grader – Simply submit your website URL and Hubspot will email you a detailed free report showing your Google PageRank, number of indexed pages, number of inbound links as well as an overall SEO score.

Measuring the Effectiveness of Your Link Building
The most common measure of success in any link building effort is an increase in search page rankings for your targeted keywords. Ideally, you want to be able to gauge your overall campaign performance as opposed to simply tracking changes in your keyword ranking.

  • Targeted keyword rankings – In addition to the link management capabilities outlined above, Raven offers an effective means of tracking and analyzing keyword ranking changes that affect your website’s long term ranking performance. Google Analytics data can be integrated into the tool, allowing you to see actual traffic improvement as your link building progresses.
  • Non-targeted keyword rankings – This analysis allows you to compare traffic before and after your link building campaign has run. You want to make sure that you are capturing traffic from relevant non-targeted keywords that you have website content for.
  • Traffic increase comparison by geographic region – This is a useful comparison to see where your traffic is coming from.