How to Create Engaging and Informative Content

Sep 30, 2014

It seems that just about everybody is talking about content being King and the key to boosting website traffic and visitor conversions. It’s a fact that an effective website is all about content – it’s what the search engine look for when they rank your site in the search results, and it’s how visitors will evaluate your site when they’re looking for information about your product or service category.

Create Engaging and Informative Content

Exactly what is it that separates engaging and informative content from mediocre content?
Engaging and informative content simply provides readers with relevant information about a question or issue that they have right now. It either provides them with something that they can’t find anywhere else or it gives a unique perspective or update about information that they may already have.

Engaging and effective content goes beyond a mere recitation of facts and figures – readers can get that from a dictionary. Engaging content attracts attention with a provocative or value-driven headline that promises to deliver value to the reader’s professional or personal life – then delivers on that promise in a way that entertains while it informs and inspires the reader.

The First Step to Creating Better Content: Getting Past Writer’s Block
There is probably no greater stumbling block for any writer than simply getting started. Whether you’re staring at a blank piece of paper or a blank screen on your word processing software, actually putting together those first few sentences can present a challenge to newbie writers as well as seasoned writing professionals.

You need to start with a clear idea of what you’re going to be writing about. This can be as basic as a one sentence description of your subject matter or as complicated as a detailed outline of how you see your article unfolding.

Once you have a firm grasp of what you want to write about, just start writing. Don’t worry about spelling or form or anything else – as long as you’re writing about your topic. If you overly nitpick your writing in progress, you’ll never finish a single article.

Research Relevant Facts to Help Illustrate Your Story
Use facts and figures can help illustrate your story and build your credibility. Just don’t make the mistake of using research as a crutch; present the facts then tie them in to your topic with your own conclusions and observations.

Whenever you include factual information in your content, make sure the facts are as up to date as possible. There is no surer way to destroy your own credibility than to present outdated or irrelevant information as factually correct.

Tips for Creating More Engaging Content

  • Structure your content to include 3 to 5 main points. Going beyond 5 points in the average article is going to cost you in terms of readership and material retention.
  • Use short paragraphs and include sub-headlines and a few bullet point lists to make your text easier to read and digest.
  • Don’t stuff your articles with keywords. It makes for difficult and boring reading, and can earn you a Google penalty. Write in a natural style for the reader, not for the search engines, and you’ll be way ahead of the game.
  • Always proof-read your articles for spelling and grammatical errors.