How to Build Rank-Boosting Backlinks the Right Way

Sep 16, 2014

It’s not easy being a link builder these days. The way Google has been hammering away at the practice of link building, you might think that webmasters have been doing something illegal or immoral. While link building per se is not illegal, many of the most successful techniques for acquiring links have quite frankly bent the rules and ignored the original intent behind links.

build quality links

Why Google Loves Inbound Links

  • Google sees a link as one of the best means available for measuring the relative value and authority of a website; according to many leading SEO experts, links are one of Google’s top 3 ranking factors. The thinking goes that if an authoritative third-party site chooses to link to your content, this “vote” for your website reflects on your commitment to quality and relevance, and identifies your site as an authority deserving of improved ranking.
  • Google has gone to great lengths to clean up the backlink landscape rather than drop links altogether. This is a strong signal that links will continue to be around for the foreseeable future, and will provide strong ranking juice to those marketers who follow Google’s guidelines and accepted practices.

Best Link Building Practices
Content is King only if it is original and of the highest quality. This doesn’t mean that your topic and key points have to be 100 percent original as long as your perspective and unique writing voice presents the reader with a fresh point of view. Great content will get read, cited, quoted, and linked to. Digital marketing is all about content – on your website, your blog, and your social media posts. If you don’t have the time or the temperament to create great content on a consistent basis, get someone on your team who can.

Reciprocate links between your main business website and all of your other web properties, especially your verified social media profiles. Even if these are mostly nofollow links that don’t pass PageRank, they are legitimate backlinks that will ultimately help your website rank better.

Blog on a consistent basis about those topics that you are most interested in ranking for. Remember that Google is looking at your frequency of publishing as well as the quality of your content. Set up your blog on your business website to ensure that any link juice flows to your website and not to a third-party blogging platform.

Engage your audience through social media, especially Google+. Social engagement not only helps you build a stronger online reputation and provides direct referral traffic to your website, it also sends important social signals to Google that will help your site rank higher.

Avoid keyword-optimized anchor text for your inbound links. This is simply using your targeted keyword within the text anchor. Google considers this an unnatural attempt to game the rankings and will penalize you for it. Much better choices for anchor text include using your brand terms, your naked business URL, or long phrases that relate to the text without including keywords such as: “While cosmetic dentistry can be expensive, affordable options can usually be found.” Be sure to vary the anchor text across your different links.

Seek links only from relevant and high authority sites with a minimum Domain Authority (DA) of 40; sites with a decent DA score tend to have the authority that will get you the linking juice that you need.