Four Ways Local Businesses Can Track Conversion From Search Campaigns

Feb 4, 2014

These days it is all about technology. In this area we have things to combat in compete in the marketing world these days. Almost everyone we know has a cellphone and more than half of those people are using some form of smartphone. With such things as the iOS and Android operating systems topping the mobile networks, more and more people rely on their phones for almost everything. From checking email, mobile banking and email shopping, you have to make sure that you are able to be identified on the Internet. Everyday millions of Google searches are performed and they look for particular keywords. Based on your company you will want to make sure that you are producing search engine results for potential future customer base.

Track Conversion From Search Campaigns

You can get your keywords onto your websites by using such marketing techniques as social media, blogging, email campaigns, etc. Linking these marketing techniques to your website will make sure that you are producing more results when a Google search is performed and you have matching keywords on your website. Depending on the type of industry you are in will mandate what keywords will be used. For example, if you work for a commercial cleaning company you might want to produce a blog about using different types of companies such as independently ran or franchise based cleaning companies. And they might use keywords such as #janitorial #commercialcleaning #carpetcleaning #floorrefinish, etc. That way when someone is looking for a cleaning company to be used at their facility and they search these keywords it would link them to their website if operated correctly.

Measuring Search Engine Optimization can be quite difficult. There are some things you need to know about search engine optimization before we get into the ways that you can track it. There are some things that you are going to have to measure.

  • Traffic – You want to make sure that you know where your traffic is coming from. Organic traffic is traffic that is coming from the big search engines or people you who found the link to your site directly. The more traffic that you have coming to you this way is better. You also want to know how much traffic you are receiving, meaning that you can have some sort of website tracker in order to count the amount of people visiting your website. But you also want to make sure that you have getting the best quality of traffic onto your website. Customers.
  • Bounce Rate – Bounce rate is when someone visits your website, but they don’t stay on the webpage very long, or they don’t revisit, or even purchase using your website. Even if that is just contacting you to set up the sale. Most bounce rates for companies are something lower than 30 percent of traffic rate. If your site is higher than that, then may not have enough engaging things for the customer, no blog, nothing that is informing for your company, or your site is just lacking what they are looking for. Check out competition to see what they are doing to stay on top.
  • Conversion Rate Okay, so obviously the more traffic to your site the better. But you want traffic to turn into potential customers. So you want to make sure to get things like reviews put onto your website as well. If your product is great, then you want to get actual great reviews from great customers. Even may ask them to use as referrals if you want to make a sales approach to it.

Those are the top three that will help you boost your SEO. Those are also the top three things that companies should look at to track conversion to their website.

  • Another way is look into email marketing campaigns. You can hire a service that can take care of these things for you. You may also want to get someone into the office that handles all online marketing. Through a service like MailChimp you will be able to start and manage your own email marketing campaign. Through that you will be able to see how many people are actually clicking on the email and how many times. They can also have contact information to you, your website, your blog and social media. Turning you more traffic in the end. You can also measure and track how many people are opting out of your newsletter, and how many people are forwarding it on, and so forth.