Does Website Structure Impact Local SEO?

May 15, 2014

Website structure is an important part of local SEO. Your website’s structure can affect SEO authority and ranking. That’s why it’s important to ensure that your website is user-friendly and searchable, which can be accomplished through optimization. Here are some elements that make a difference in local SEO and deserve your attention.

  1. Site Navigation Should Have a High Usability Rating

  2. website structure
    You need to plan out every aspect of your website. This will improve the success of your website and improve your ranking. Experts recommend using navigation types that make it easier for search engines to crawl through pages. In general, you should not use navigation structures that are built in Javascript or Flash. Websites and Javascript websites are appealing to visitors, but these websites are difficult for search engine spiders to crawl. This is why they should be avoided.

    Experts recommend navigation schemes in XHTML and CSS. These pages are more likely to be crawled, indexed, and ranked in the search engine. Include location-based keywords to improve usability ratings.

  3. Website Depth Should Be Shallow
  4. Website depth is something else that you should consider if you’re concerned with local SEO. Depth is a term that’s often used to describe or define the number of clicks required to reach any page from your home page. A shallow website will only require three or fewer clicks to reach a page. A deep website will require many more clicks to reach a paragraph. Shallow navigation structures are recommended to improve your website’s bounce rate and may also improve the amount of time that each visitor spends on a site. Visitors are more likely to find the content they are looking for with a shallow website than a deep website.

  5. Consider Minimizing Internal Linking
  6. Internal linking is necessary to improve functionality and usability of a website. It can also improve ease of use and appearance. Internal backlinks connect the individual websites within the website. When there are internal links, you have more opportunity to use keyword-rich anchor texts. Internal links are known for improving user experience and helping users’ find materials that may interest them. When this is accomplished, the average time spent on the site, and the number of pages visited typically increase. Conversion rates will typically increase and help you to increase your company’s revenue.

  7. Pay Attention to Your URL Structure
  8. You can optimize your website by considering how your URLs are structured. To write an SEO-friendly URL, you must consider what programming language your site is built upon. Some sites are built in HTML, and others will use a content management system such as Magento, Joomla, or WordPress. Some programs may use dashes to separate words in a URL, and others may use underscores. Use the same construct for each one.

Does Website Structure Impact Local SEO?

In fact, it does. You should always consider the structure of your website to determine if it will affect your local SEO. Even your keywords should be considered when you’re concerned about local SEO. If you want to learn more, consider the tips in this article, or search for more online.