Blogging Tips to Improve Your Clout

Jan 14, 2014

blogging tipsBlogging is a great way to improve your business. Not only can improve your search engine optimization ranking, but it can establish you as an authority in your field and help you expand your network of contacts and clients. However, there are some tips you should follow in order to ensure that you are establishing yourself as an industry influencer or expert. Many bloggers inadvertently hamper their blogging efforts simply because they do not know the basics of blogging etiquette. Following some of the tips below can help you improve your credibility and grow your business through your blogging activities.

Keep It Simple

Writing a blog post is a little different than the other types of writing you probably do for your business. Blog readers usually have very limited time available, and they want to keep up-to-date on the latest information from the blogs they follow without having to set aside an entire weekend in which to do so. While posting lengthy content on your blog may not be the worst thing you could do on your blog, it is the quickest way to get people to unsubscribe or not read your posts. Try to keep your posts at 500-700 words, or about a page to a page and a half. Keep each post focused on one specific thing instead of a general subject, say your piece, and then close the post with a friendly parting comment. When it comes to blogging, simple and to the point is the best way to go, and will likely encourage people to speak highly of your blog.

Don’t Stuff Keywords

In blogging, as in content marketing, stuffing keywords is one of the worst things you can do. Not only are search engine smart enough now to know what you’re doing, the content becomes completely obnoxious to the person who is trying to read it. While SEO is important when it comes to your blog, readability and user engagement is far more important. Right for your readers, not for search engines. If you stick to a point and keep it relevant, that should be good enough.

Don’t Self Promote on Other People’s Blogs

One of the easiest ways to ruin your blogging reputation is to continually self promote in the comment section of other people’s blogs. Not only is it obnoxious, it is very rude. Of the unspoken rules of blogging etiquette, self-promotion on other people’s blogs is one of the worst faux pas. Your blog is your own, and while you shouldn’t turn it into an ongoing sales pitch, you are more than welcome to introduce new products and services, update your readership on the latest news from your business, and so forth. But when commenting on other people’s blogs, if you don’t have something constructive or relevant to say that doesn’t involve promoting your product or service, don’t comment.

Be Involved

As long as you do it professionally, being involved in the blog community is highly encouraged. Follow blogs that interest you, and follow anyone who follows you. Respond to blog comments from your readership, and always maintain a professional tone. Even if you get feedback you don’t like or agree with, always respond in a friendly manner; doing anything else will likely hamper your reputation. Read blogs that interest you, and provide useful comments and praise where appropriate. Some people who are new to blogging set up their blog and never focus on engaging with the community as a whole. However, being involved in the blogging community, particularly in your industry or area of interest, is very important, and can help to build your clout in a positive manner.

Following the above tips can help you build or your expertise and clout. Keep in mind that even though blogging is far more casual than the other areas of your business, it is still an arm of your business, and a professional tone should still be maintained. Never engage in arguments with your readership or other bloggers, and always be positive and uplifting. Try to be helpful or encouraging to others in the blogging community where possible and appropriate, and try to respond to all feedback received from your readership in a timely manner. Doing these things can help you make blogging a positive and fun experience that can build your reputation personally and professionally.