5 Compelling Reasons Why Your Company Needs a Blog

Feb 25, 2014

Companies of every size and from all industries and sectors are successfully using blogs to build their business. A blog is one of the most powerful business-building tools available, and with a cost ranging from free to almost-free, there is simply no good reason not to have one.

Just so you know a blog is simply an Internet-based forum for presenting articles about your product and industry. It can either be a dedicated blog or news section on your company website, or run on a free-standing hosted blog platform. The best solution is to host it on your company website: you retain more control, and the SEO benefits of your blogging activities will pass through to your website, not the blogging host.

    company blog
  • Reason #1: Increase Website Traffic
    • Google likes to see a steady flow of well-written, relevant content and will reward your rankings accordingly. Great content means search engine users will be more satisfied with their search results, and that’s what Google is all about.
    • The more content you create, the more keywords there are for Google to index, and the more your search rankings will improve. Ideally, you should be adding a new article or post at least once a week.
    • Fresh content gives website visitors a reason to return. The more visitors return, the greater chance you have of converting them into a paying customer.
  • Reason #2: Provide Better Customer Service
    • Your present customers can access additional information about your company and products whenever they need it.
    • You’ll receive valuable feedback about your customers that will increase your business retention rate.
    • By addressing customer questions and concerns head-on, you’ll reduce the chances of having to deal with negative online reviews later on.
  • Reason #3: Establish and Increase Your Authority and Trust
    • People rarely buy from someone they don’t know and trust. A blog is a great way to “break the ice” with potential customers in a non-threatening manner.
    • Helpful information not only demonstrates expertise in your field, it begins to build trust in your company.
    • By establishing yourself as a trusted authority in your field, prospects will be more likely to remember you when they’re ready to buy.
  • Reason #4: Gain Insight Into The Needs and Wants of Your Potential Customers
    • A “Comments” function on a company blog is a great way to get potential customers talking and asking questions. This up-to-the-minute research on what consumers are most interested in can be used to improve the effectiveness of your marketing materials as well as your basic sales pitch.
    • Questions and concerns from visitors can provide highly relevant topics for future blog posts.
  • Reason#5: More Effective and Lower-Cost Lead Generation
    • Well-written and relevant content is one of the most cost-effective channels for generating targeted leads.
    • Research has shown that consumers prefer to receive information about products through informative articles rather than traditional advertising channels. By giving prospects what they want, you’ll also have the opportunity to introduce them into your lead conversion funnel, where they can be turned into paying customers.