3 Reasons Why Your Website’s Blog Needs an RSS Feed

Oct 2, 2014

If you’re regularly posting content to your business blog, then you need to seriously consider adding an RSS feed. It’s a great tool that provides multiple options to help get your content distributed to the widest possible audience.

RSS is short for “really simple syndication” and it’s basically an XML-based application that organizes and distributes your content to subscribers. New posts are automatically added to your content feed and pushed out to your audience, who receive your updates through an RSS reader like the Google Reader.

blog rss feedThe Benefits of Adding an RSS Feed to Your Website
A regularly updated RSS feed can boost your website traffic in a relatively short period of time. By setting up your RSS feed correctly, identifying your best target keywords, and submitting your feed to relevant feed directories you can start driving traffic to your site quicker, and in some cases in greater numbers, than you could by relying on organic search alone.

Your subscribers will receive immediate updates as soon as you publish new content. RSS feeds can be accessed through such email platforms as Outlook or via an RSS reader. You’ll continue to enjoy all of the benefits of visitor traffic to your website because feed subscribers receive only a snippet of your content, along with a link that brings them back to your site to read the complete post.

An RSS feed will help Google crawl and index your website content. And we all know that the more content you have being indexed, the greater the opportunity for more of your pages being returned in the search results. Google likes to reward sites with regularly updated content, and having an RSS feed on your blog page is one of the best ways of bringing your updates to Google’s attention.

Encourage Visitor Engagement
Build your subscriber base by including a link to your engagement options such as your RSS feed, e-newsletter, and social media buttons in multiple places across your website such as

  • The sidebar. This is a common location for listing your various engagement options that many website visitors will expect to see. Be sure to include all of your engagement options to give visitors a choice in how they wish to follow you.
  • At the end of each post. What could be a more logical and fruitful spot for encouraging a subscription signup than at the end of a great post?
  • In the header. Some visitors are simply accustomed to seeing signup options in the header area so make sure your header includes all of your engagement options.

Create Category Feeds that Match Your Subscriber’s Interests
If your blog features regular content across a number of different major topics, you might want to think about creating a separate RSS feed for each category. This will enable your visitors to subscribe to the specific feeds that interest them the most. For example, an automobile dealership might create a separate feed for service issues, another for used cars, still another for sports cars, and so on.

Build Custom RSS Footers
If you have a self-hosted WordPress website, you can use the RSS Footer plugin to add an extra line of content in the footer area of your RSS feed. This allows you to promote your main business website, social links or whatever you choose at the end of your RSS feed. What’s more, anyone who “borrows” your valuable content for their own benefit will also receive a link and an accreditation to your post.