Private Blog Networks: A Necessary Evil or Just Plain Evil?

Dec 30, 2014

Private blog networks (PBNs) have taken the SEO community by storm, although they have actually been the preferred “secret ranking weapon” of choice for SEO gurus for a number of years. PBNs’ popularity can be explained by the hope they offer of better search rankings to those digital marketers whose websites have been battered by Google’s relentless...

5 Essential Mobile Search Strategies for 2015

Dec 23, 2014

As predicted two years ago by ComScore, mobile search traffic finally gained the upper hand in 2014, overtaking desktop traffic for the first time and putting to rest the notion among some marketers that mobile is nothing but a passing fad. Why Mobile is Important to Local Marketers An old pearl of wisdom for fishermen (and women) advised would-be anglers to go...

How Voice Search Impacts SEO

Dec 18, 2014

Voice-enabled search is where SEO and search engine marketing are headed, and this is one emerging technology that you need get out in front of today or risk being left behind tomorrow. More than just another bright and shiny object, voice search is here to stay, and is expected to become the dominant force in search in the coming years as the technology becomes...

Why the Importance of Keyword Density Will Continue to Decline in 2015

Dec 16, 2014

Once upon a time, keyword density was an important factor in writing website content. By definition, keyword density is the number of times a given keyword appears in a piece of content, and is expressed as a percentage of the total number of words in that article. Best practice in the old days typically called for writing to a keyword density of 5 percent or...

How to Use Rich Snippets to Improve Your Click-Through Rate

Dec 11, 2014

Rich snippets have been promoted by Google since 2009, and are designed to help search engine users find more information relevant to their query before clicking on a search result. Snippets are the lines of text appearing immediately below a result that provide a brief summary of what the web page is about and how it’s relevant for a given search. By using...

3 Benefits of Including a SWOT Analysis in Your Marketing Plan

Dec 9, 2014

A detailed SWOT analysis has become an important component of an effective and actionable marketing plan because it provides a critical view of the company’s current and forward-looking position in the marketplace. SWOT analysis identifies a company’s strengths that can be capitalized on, weaknesses that must be compensated for, opportunities that can be...

e-Commerce Link Building Tactics for The Holiday Season

Dec 4, 2014

Tis the season of holidays, and you can boost your inbound links as well as your overall e-commerce site conversions with a dash of creativity and pre-planning to take full advantage of some of the biggest shopping days of the year. In addition to Christmas, there is Hanukkah, Kwanzaa, and New Year’s, as well as special holiday events and celebrations that may...

How to Survive Facebook’s Crackdown on Promotional Business Posts

Dec 2, 2014

As they used to say on Top 40 radio, “And the hits just keep on coming.” Facebook recently announced its version of holiday cheer for the 30 million small businesses with active Pages. Beginning in January 2015, business posts that are “too promotional” will be booted out of users’ News Feed. In essence, the world’s largest social media network is...