How a Non-responsive Website Can Hurt Your Organic Search Ranking

Nov 25, 2014

The Google organic search algorithm is believed to contain about 232 factors that are used to determine a website’s ranking for a relevant search query. While many local business marketers understand the importance of acquiring inbound links and adding descriptive meta tags to their web pages, they frequently overlook or choose to ignore one critically...

Improving Customer Satisfaction with Big Data

Nov 20, 2014

No matter what industry or niche your company operates in, you can use big data to refine and better target your marketing outreach as well as enhance and improve customer satisfaction. Big data is simply the sum total of both digital and traditional information from within your company as well as from outside sources that can be collected and mined to improve...

How to Use Social Media Marketing to Drive Sales

Nov 18, 2014

Social media is primarily a communications tool that serves to enhance the sales function, and does not drive sales by itself in most cases. Treating social media as just another medium for pushing out aggressive sales messages is a little bit like using a pair of pliers to pound a nail – it’s simply the wrong tool for the job. According to a study conducted...

5 Common Blogging Mistakes That Can Kill Your Blog

Nov 13, 2014

Writing a blog looks deceptively easy until you actually have to sit down and do it. While blogging may not be rocket science, it’s not something that just anyone can do successfully. Creating an effective blog for your business requires at least some basic writing ability, an understanding of how blogs work, and a little bit of common sense. Aside from your...

Why Keywords Still Matter

Nov 11, 2014

Google’s Hummingbird update was designed to wean the search engines away from the keyword-centered programmatic search algorithm that has dominated the search landscape for years. Hummingbird is the first major overhaul of Google’s ranking algorithm of its type since 2001 and introduces semantic thinking to the search process. Rather than looking at each...

How to Measure the ROI of Your Social Media Marketing

Nov 6, 2014

Social media plays an important role in helping drive customers to all businesses regardless of the size and industry. If your company is either actively involved in social marketing or contemplating taking the social media plunge, you need to establish an ongoing system for tracking the results of your efforts in order to reap the most benefits from your social...

Prioritizing Your Link Building Campaign

Nov 4, 2014

Thanks to Google’s algorithm updates, link building has become a lot more tedious and detail-oriented than it was in the not too distant past. In effect, Google has re-written the rules of acceptable link building practice to the extent that considerably more research and planning is involved in acquiring quality links that will improve your search engine...