Tips for Pigeon and Penguin-proofing Your Local Search Campaigns

Oct 30, 2014

While any Google algorithm update can cost you valuable search rankings and disrupt the flow of traffic to your website, the Pigeon and Penguin updates are two particularly hard-hitting animals that have affected a large number of local websites. You can go a long way towards keeping your website safe from these predatory animals by understanding the SEO...

The Wrong Way to Get Online Reviews for Your Business

Oct 28, 2014

Online customer reviews are the new word of mouth advertising, and can have a tremendous impact on your business. Like old-school word of mouth advertising, online reviews are one of the most effective and least costly methods of driving new customers to your business. Research has found that 85 percent of consumers read online reviews about local businesses...

How to Identify and Profit from Industry Trends

Oct 23, 2014

Some of the most successful businesspeople seem to have a knack for creating their own luck. Simply by being in the right place at the right time, they are able to get in on the ground floor of emerging trends before the news becomes public knowledge. The ability to identify and capitalize on trends in the marketplace doesn’t require a crystal ball to foresee...

How to Boost Your SEO Campaign with Structured Snippets

Oct 21, 2014

While structured markup will not necessarily increase a website’s search engine rankings, there are other important SEO benefits of using schema markup that webmasters should be aware of. Google is characteristically non-committal on structured markup’s future as a ranking factor, admitting only that “Google doesn’t use markup for ranking purposes at...

The Top 4 Reasons Why Your Business Needs an Online Presence

Oct 16, 2014

Creating an online presence for your business is a little more involved than slapping your company logo and telephone number onto a single-page website template. In effect, it means transforming your existing brick-and-mortar business into a new online entity that is fully equipped to successfully and profitably market to the next generation of consumers. The...

How to Survive Google’s Algorithm Updates

Oct 14, 2014

According to Benjamin Franklin, an ounce of prevention is worth a pound of cure. Franklin was believed to be referring to fire safely when he penned this timeless axiom, but his words of wisdom can just as easily be applied to the subject of Google’s algorithm updates. Google updates its search ranking algorithm, or mathematical formula that determines the...

How Link Building Can Boost Your Brand Exposure

Oct 9, 2014

Perhaps the best way to understand the current state of link building is to think of it as brand building. Thanks to Google’s algorithm updates and revised guidelines, the shortcuts and grey-hat “cheats” of link building are dead and gone. The new era of SEO demands links that are editorially earned and based on relevant, high-quality content that informs...

Improve Your Google Rankings with a Properly Indexed Website

Oct 7, 2014

Unless your website is properly indexed, you’ll probably never receive the search engine rankings that you deserve; incorrectly indexed content pages are one of the leading causes of poor showing in the search results. According to Bill Hunt of Back Azimuth Consulting, SEO and or webmasters must check their Google Webmaster Tools account to ensure there...

3 Reasons Why Your Website’s Blog Needs an RSS Feed

Oct 2, 2014

If you’re regularly posting content to your business blog, then you need to seriously consider adding an RSS feed. It’s a great tool that provides multiple options to help get your content distributed to the widest possible audience. RSS is short for “really simple syndication” and it’s basically an XML-based application that organizes and distributes...