How to Create Engaging and Informative Content

Sep 30, 2014

It seems that just about everybody is talking about content being King and the key to boosting website traffic and visitor conversions. It’s a fact that an effective website is all about content – it’s what the search engine look for when they rank your site in the search results, and it’s how visitors will evaluate your site when they’re looking for...

How to Intelligently Use Pop Ups to Increase Conversions

Sep 25, 2014

A pop up is a small window promoting a specific call-to-action (CTA) offer that literally “pops up” on top of the content on your web page. When used incorrectly or indiscriminately, pop ups can irritate visitors to the point that they actually leave your website. On the other hand, carefully designed and judiciously placed pop ups can increase conversions...

The Do’s and Don’ts of Effective Link Building

Sep 23, 2014

Inbound links are one of the most effective means of increasing a website’s ranking in the search engine results. Links provide an all-important third-party endorsement of a website’s authority and trustworthiness, and since no one has been able to come up with a viable alternative, backlinks will probably continue to be a vital part of the SEO process for...

How Bing’s Spam Filter Will Affect Search Results

Sep 18, 2014

Bing recently released a new spam filter aimed at keyword stuffing that has impacted an estimated 3 percent of Bing search queries. According to Igor Rondel, the principal development manager of Bing Index Quality, the new filter will target webmasters who engage in URL or domain keyword stuffing in an attempt to unnaturally influence the Bing search...

How to Build Rank-Boosting Backlinks the Right Way

Sep 16, 2014

It’s not easy being a link builder these days. The way Google has been hammering away at the practice of link building, you might think that webmasters have been doing something illegal or immoral. While link building per se is not illegal, many of the most successful techniques for acquiring links have quite frankly bent the rules and ignored the original...

Why Author Rank Matters Even Without Google Authorship

Sep 11, 2014

Google recently pulled the plug on its once highly touted Google Authorship program, which has once again left digital marketers scrambling to interpret the motives and intentions of the search engine giant. So much of what Google says and does is shrouded in mystery and elusive double-talk, and marketers are frequently left to their own devices when it comes to...

Why Facebook is Cracking Down on Clickbait?

Sep 9, 2014

Social media giant Facebook recently launched a campaign to reduce the volume of click-baiting posts that appear in users’ News Feeds. According to Facebook, a new algorithm update is aimed squarely at reducing the number of clickbait posts, allowing users to see more of the type of posts that they prefer. Exactly What is Clickbait? Clickbait involves the use...

5 Must-Read Security Tips to Protect Your WordPress Website

Sep 4, 2014

No website is 100 percent safe from attacks by a determined and resourceful hacker, but by implementing a handful of basic security measures you can greatly reduce the chance of losing control of your WordPress website. Many successful attacks are made possible by the complete absence of any security procedures, and even a modest effort to protect your WordPress...

Boost Your Company’s Branding with SEO, Social and Content Marketing

Sep 2, 2014

Branding is simply the promise that your company makes to your customers. It creates a set of expectations as to what your company and your products stand for, and it sets you apart from your competitors. It can be encapsulated in a slogan and depicted with a logo, but at the end of the day, your branding is a reflection of who you are today, who you want to...