3 Reasons to Monitor Your Website for Negative SEO

Aug 28, 2014

Negative SEO is the unethical practice of using “black hat” techniques to deliberately damage a website’s search engine rankings. While documented negative SEO campaigns are not rare, they are a distinct possibility and could destroy your website’s traffic and online reputation literally overnight. A devastating negative SEO campaign could be launched...

How to Use Google’s Auto Suggest Tool to Drive More Traffic to Your Website

Aug 26, 2014

Whenever someone initiates a Google search by entering a term in the search window, the Auto Suggest tool opens a box below the window that contains a list of search suggestions. A user can choose one of these suggested searches by simply clicking on it. The suggestions that Google offers are based largely on what other users have previously searched for. You...

Organic or PPC: The Best Traffic Strategy for a Startup Business

Aug 21, 2014

Business owners of every size and stripe have been wrestling with the problem of finding the best method of driving website traffic ever since the dawn of the Internet, but the issue is perhaps even more pressing for the owner of a newly-minted business. Between increased governmental regulations at every level, cutthroat competition from established companies,...

How to Improve Your Search Rankings by Leveraging Events

Aug 19, 2014

Link building has evolved to the point where it’s become the SEO (search engine optimization) strategy that most digital marketers love to hate. Thanks to Google’s updated algorithm and revised guidelines, acquiring those all-important inbound links has become the most tedious, frustrating, and difficult chore associated with the practice of SEO....

How to Track Your Link Building Campaigns

Aug 13, 2014

Link building today is a lot more difficult and time consuming than it used to be thanks to Google’s algorithm updates and revised Webmaster Guidelines. While it isn’t exactly rocket science, it does have a lot of moving parts that need to be tracked and analyzed. There are literally hundreds of thousands of websites that could be potential linking partners...

Why You Need to Include Local Signals in Your Organic SEO Campaign

Aug 7, 2014

Google’s Place Search and Venice updates of a few years ago were designed to provide users with a more universal, one-stop search experience by blending local and organic search results. That effort continues today with another local algorithm update that has just started to roll out. According to Google, the as-yet-unnamed new algorithm will provide a more...

How to Combine Link Building and Content Marketing to Build Your Business

Aug 5, 2014

Link building and content marketing are a bit more involved than being the “pick one or the other” proposition that some SEO experts would have you believe. At the end of the day, even the most engaging and relevant piece of content is meaningless if no one reads it; by the same token, attracting authority backlinks to a useless spam-filled article is simply...