How Non-branded Google Knowledge Graphs Affects Your SEO

Jul 31, 2014

The Google Knowledge Graph is an extensive online database that shortens the search process for users by interpreting what users are really searching for and presenting basic information snippets based on that interpretation in a sidebar on the search results page. For instance, typing ‘Chicago’ into the search query box, will return information about...

How Organic Search Benefits Your Company’s Branding

Jul 29, 2014

Most marketers have a narrow-minded view of search engine optimization (SEO): it’s all about the little tricks and tactics that get your website to rank better with the search engines, right? The short answer is yes, but the fact is that SEO, especially for organic search, can enhance your company’s marketing far and above mere search engine rankings by...

Three Reasons Why Mobile Paid Search Advertising is Booming

Jul 24, 2014

You don’t need a research study to tell you that mobile devices are literally taking over the world. Everywhere you look you can see people from all walks of life talking and texting as they go about their everyday lives. This addiction to the mobile device is carrying over into how people shop for goods and services. A world of shopping choices is literally...

How to Get More Out of Content Marketing Campaigns

Jul 22, 2014

Content marketing campaigns are designed to educate consumers so that they’ll buy more products and services. Good content builds trust, and trust is an essential part of building customer loyalty. People buy from companies they trust if they demonstrate a need for the product or service. If you want to learn more about the benefits of content marketing...

Why You Should Consider Pay-Per-Click Advertising for Mobile

Jul 16, 2014

The popularity of mobile devices has grown to the point that they are poised to overtake both the desktop and laptop computer as the preferred choice for accessing the Internet. An estimated 46 percent of search engine users now use a mobile device exclusively when researching a product or service prior to making a purchase. When you consider that less than 10...

Best Websites to Use for Content Creation

Jul 15, 2014

Content marketing is essential to the success of a business. Many people think that website content creation is one of the biggest obstacles to having success in their companies. Obstacles can be overcome by hiring someone with a certain level of expertise. These experts can help companies create content that is effective and that can generate traffic. Here are...

4 Reasons Why You Can’t Depend on Website Traffic Alone for Increasing Sales

Jul 9, 2014

Nobody was ever overheard bragging about their 5.7 percent click-through rate, or their 4.1 percent conversion rate. But search engine ranking is quite another story. “I’m on page one of Google,” simply sounds cool, even if it isn’t bringing in a nickel’s worth of additional business. Important as search engine traffic is, all the traffic in the world...

Four Reasons Social Media Marketing Campaigns Fail

Jul 8, 2014

Social media is growing in popularity, but not all marketers and business owners execute social media campaigns well, and that’s why they fail. They fail to generate engagements, grow your community, leads or if they produce leads, they are not suitable for the product or service that you’re offering. This is why you should explore the best practices...

Why Google Might be Both Friend and Foe to the Digital Marketing Community

Jul 3, 2014

There is no debating the power and influence of Google when it comes to Internet marketing; it’s already the largest advertising company in history. With a 68 percent share of the search engine market, sales revenue approaching $60 billion annually, and a war chest of $59 billion in cash and marketable securities, Google is well positioned to control not only...

How to Build Links Organically?

Jul 1, 2014

Building links organically is recommended, but there are some things you should know in order to do it properly. Organically building links requires that you naturally allow links to build through exposure. Here are some tips that will help you with this endeavor. Use Blogs or Social Media One of the most effective way to build links is through blogs. Blogs...