How Public Relations Can Improve Your Link Building Campaigns

Jun 26, 2014

Synergy occurs when two or more objects work together to achieve an outcome greater than is possible when the objects work independently of one another. Examples of this effect can be found throughout nature, the sciences, and the business world in general. Your link building efforts will similarly benefit from the power of synergy when you integrate public...

Four Reasons to Consider an Inbound Marketing Campaign

Jun 24, 2014

An inbound marketing campaign can be what’s necessary to take your campaign to the next level. When you have an effective inbound marketing campaign, you’re likely to generate traffic that will convert into customers. Creating an effective marketing campaign requires that you become educated on how it works and also probe to find out how your goals...

Why You Should Think Beyond Links and Build Your Brand with Guest Blogging

Jun 19, 2014

Back linking has long been one of the most important tools for improving your ranking in the search engine results. Unfortunately, link building in general and guest blogging in particular have been aggressively targeted by Google’s team of spam busters. As a result, improper linking and guest blogging practices will eventually get your site penalized with...

3 Ways Offline Marketing Helps your Online Campaign

Jun 17, 2014

Many people hold online marketing in high esteem these days because of the affordability, convenience, and the ability to reach millions easily. However, there are some benefits to developing an offline marketing campaign. With an offline campaign, you can reach an audience that is not online often or maybe doesn’t like the Internet at all. You can also...

Why Link Building is a Science and not an Art

Jun 12, 2014

While some aspects of the search engine optimization (SEO) process might be considered an art, link building is much closer to being a true science. By definition, a science involves replicating results by applying a proven process or procedure, and that certainly applies to effective link building. The results are statistically reliable and can be used to...

Mobile Versus Responsive Design

Jun 10, 2014

Both a mobile site and site based on responsive design involves you modifying your website to make it more appropriate for a smaller screen. Most web developers choose mobile websites to achieve faster load times and simpler navigation, and both of these options will achieve that goal. However, as you examine both approaches, there are some differences. Some are...

Facebooks New Algorithm Affects Some but Not All Third Party App Posts

Jun 5, 2014

Facebook recently announced changes to its algorithm, or mathematics-driven formula, which will affect how News Feed posts are displayed on user pages. In response to data collected from its users, Facebook will give less weight to content that has not been ‘explicitly’ shared, which is primarily coming from third party apps which automatically share...

Five Reasons Why we Need to Embrace Mobile

Jun 3, 2014

The mobile trend is not simply a trend, it’s a complete shift in how people communicate with one another. Mobile sales are increasing rapidly because more people are sharing information about the latest and greatest product and services on the Internet. When they share information, they are more likely to encourage others to buy the products and services...