Why You Should Consider Buying an Aged Domain

May 30, 2014

Buying an expired domain makes sense for digital marketers for a number of reasons but as with any investment, you need to do your own due diligence. If your business model includes website flipping, your site can command a higher price if it’s built around an aged domain. The search engines appear to favor older domains over newer ones, and a seasoned...

How to Maximize Organic Reach in Facebook’s News Feed

May 28, 2014

Maximizing organic reach in Facebook’s news feed is often overlooked, but it’s a useful tactic to pursue. There are several ways to accomplish this goal if you’re interested in trying this approach. Here are three of the most common ways to increase organic reach. Be Aware of When Your Fans are Online To have the maximum effectiveness on...

How to Get Google to Remove Ripoff Reports from US Searches

May 22, 2014

Ripoff Reports is one of the original consumer complaint websites, and prides itself on being what it describes as “the only review site that doesn’t cave to bullying by businesses trying to hide negative information.” Site detractors point out that Ripoff Reports requires no verification of the facts beyond the author’s say-so; once published, negative...

Why is Yelp Against Asking for Reviews?

May 20, 2014

Yelp is against asking people to write reviews because it may offend some customers and ruin the business relationship. Instead, they want people to write reviews when they feel compelled. The problem with this strategy is that most people only write reviews when they feel angry or upset with the service they received, and this is why there has to be a...

Does Website Structure Impact Local SEO?

May 15, 2014

Website structure is an important part of local SEO. Your website’s structure can affect SEO authority and ranking. That’s why it’s important to ensure that your website is user-friendly and searchable, which can be accomplished through optimization. Here are some elements that make a difference in local SEO and deserve your attention. Site...

Take Advantage of Blog Comments Without Spamming

May 13, 2014

Blog commenting in its simplest form is the act of adding relevant comments to a published blog post. The whole idea behind a blog is to promote audience participation by encouraging dialogue that enhances the post topic by adding more information, presenting a supportive or sometimes opposing point of view, or by raising questions for additional...

How PLAs are Taking Over Google Search Results

May 8, 2014

Product Listing Ads (PLAs) are dominating the Google search results, stealing traffic and conversions from other pay-per-click (PPC) display ads as well as organic results. Early studies have shown that PLAs have a 150 percent better clickthrough rate compared to conventional PPC ads, and a 23 percent higher conversion rate. In short, Google has taken branded...

Will Being More Social Increase the Number of Leads?

May 6, 2014

For some companies, the answer is yes. Social media outlets like Facebook, Twitter, and LinkedIn will help companies generate interest in a product or service that is not normally generated. When people talk about the products and services, they will generate interest in the community and generate more sales. Social media can increase the number of leads if you...

How to Organically Improve Your Company’s Social Media Shares

May 1, 2014

Search engines are all about finding the most informative and relevant content about a given topic that will help answer a particular question or solve a problem for the search engine user. Businesses can improve their search engine rankings through a comprehensive content marketing strategy. Content marketing promotes quality content through a combination of...