Is CTR or ROI the Better Measure of a Successful New PPC Campaign?

Mar 27, 2014

To make sure that we’re talking the same language in this article, let’s start out with a few basic definitions. Pay per click (PPC) – involves driving traffic to your offer by displaying a small ad that appears when your targeted keywords are searched for on a search engine or other digital medium; you pay only when someone actually clicks on your...

How to Turn YouTube Videos into Engaging Blog Posts

Mar 25, 2014

A picture may be worth a thousand words, but sometimes, it’s faster to read a well-written blog post than to commit to watching an engaging video. Using YouTube videos to create engaging blog posts can help you capture the interest of the time-strapped audience who only has time to scan a post for the high-points. Here’s what you need to know when...

Four Local Link Building Tactics

Mar 20, 2014

Local link building ensures that the links are relevant to the topic at hand. There are several ways that people can build links and grow relationships with others. You simply need to explore these options to learn more about what’s available. There are at least four basic functions for local link building. Here is what you my need to know about these four...

Six Ways to Keep Your Facebook Followers

Mar 18, 2014

Communicating without annoying your Facebook followers is the key to maintaining and growing your social presence, and this guide can help keep you in the good graces of all those who take the time to follow you and read your posts. Don’t Post Just for the Sake of Posting Maintaining a regular schedule of posting is important, but it can become...

Do Mobile Search Ads Makes Sense For Your Business?

Mar 14, 2014

Mobile search ads are one of the preferred ways to engage customers and get them to purchase products or services. There are several custom search ads and click-to-download ads for mobile apps that are available. These ads will attract customers who would prefer to use their mobile devices to search for shopping and other mobile transactions. AdWords mobile...

The Top Four Reasons Why You Should Reject Guest Blog Post Requests

Mar 11, 2014

It’s your blog. The two most important assets you have are your loyal readership and your good standing with the search engines. You could be putting one or both at risk without carefully weighing the pros as well as the cons before you even consider accepting guest blog posts. Here are four of the most compelling reasons for saying NO to guest posting...

Why Location Pages are Important to Local Search Ranking

Mar 6, 2014

If your company does business in more than one city, you’ll want to reap the benefits of creating a separate page for each location all under one domain name. In the words of Matt Cutts, Google’s spokesman and senior guru on search engine ranking, “Make a web page for each location.” This article will explain how separate location pages can help boost...

Six Reasons to Block People Using Linked In

Mar 4, 2014

Linked In is an effective tool, but when it’s misused, what measures can be taken? Member Blocking is one answer to the misuse issue. This feature was one of the most requested features by members of LinkedIn. The reasons for blocking a member are countless, but here are six reasons to help you understand the importance of the blocking feature. A Member...