Why is Yelp Outranking Local Businesses for Services?

Feb 27, 2014

Yelp is a great way for local businesses to gain more exposure. When businesses are featured on Yelp, they are more likely to be chosen for their services. There are some other ways to gain exposure through social media, but Yelp is effective. Here are some ways that Yelp is outranking local businesses when it comes to gaining more sales. Yelp is Growing at a...

5 Compelling Reasons Why Your Company Needs a Blog

Feb 25, 2014

Companies of every size and from all industries and sectors are successfully using blogs to build their business. A blog is one of the most powerful business-building tools available, and with a cost ranging from free to almost-free, there is simply no good reason not to have one. Just so you know a blog is simply an Internet-based forum for presenting articles...

How to Convert Your Website Visitors Into Customers

Feb 20, 2014

A website needs both a steady flow of traffic and a decent conversion rate to be successful. Conversion is simply getting your website visitors to follow a set path that will bring them closer to buying from you. Your conversion goal might be to get an email address in exchange for a free report, product sample, consultation or estimate; even an online purchase...

Why Organic SEO is the Most Effective Way to Convert Leads Into Customers

Feb 18, 2014

Some marketers define a successful website conversion as getting a prospect to accept a free or very low-cost offer by providing their email address, while others look for a completed online purchase. Whatever your conversion goals may be, an understanding of how well the different lead channels convert is critical to the success of your digital marketing...

6 Reasons to Focus on Social Local and Mobile in 2014

Feb 13, 2014

How Social, Local SEO and Mobile Will Impact Digital Marketing Success in 2014 Once upon a time, keywords and backlinks were all any website needed to ensure first page ranking in Google’s search results. Like the horse and buggy, those days are long gone, and today’s savvy digital marketer needs to adapt to the changing times or be left in the dust....

Is PPC the Best Starting Point for Small Businesses?

Feb 11, 2014

There are many debates about the efficacy of Pay-Per-Click (PPC) in small businesses. When considering PPC, most companies also consider how SEO or search engine optimization can help their companies improve visibility and make more sales conversions. This leads people to compare the two modalities to determine the best approach. Here is what you need to know if...

Does Content have A Shelf Life?

Feb 6, 2014

Is Outdated Content Sabotaging Your Marketing? Web content is like a newspaper article. No matter how attention-grabbing, informative, and well-written, today’s top story eventually fades away to become yesterday’s headline. This applies to website content as well as to social media posts and video. The sheer volume of information available means that your...

Four Ways Local Businesses Can Track Conversion From Search Campaigns

Feb 4, 2014

These days it is all about technology. In this area we have things to combat in compete in the marketing world these days. Almost everyone we know has a cellphone and more than half of those people are using some form of smartphone. With such things as the iOS and Android operating systems topping the mobile networks, more and more people rely on their phones...