The Election and Social Media

Jan 30, 2014

Social Media will Allow Young Voters to Garner Interest Social Media will allow younger voters to follow the activity of candidates if they are likely not to. As social sites like Facebook become crowed with posts of friends, there will be a stream of media on and about the election that becomes easily accessible. There are two possible outcomes to this that...

Is Reporting A Client’s Competitor for Low Quality Links a Good Idea?

Jan 28, 2014

Is it a good idea to call out a client’s competitor for having low quality links? While it may seem like a good strategy to shed light on shady practices that a client’s competitors are involved in, you may be better off not saying anything at all. What are the pros and cons of reporting a competitor for low quality links? The Competition Might Not...

6 Reasons Your Blog is Boring

Jan 23, 2014

Blogs are kept by many individuals, and a great many business owners use them as a vehicle through which to market their business. However, even though many blogs exist only a handful of them are highly successful. If your blog is lacking interest from your readership, it may be that your blog is boring. How do you know if your blog is boring? Check out the...

Why Do Cat Images Get More Engagement Than Quality Content on Social Media?

Jan 22, 2014

All across the web, cat memes an animated animals are all the rage. But while these images do not gain a lot of attention on websites through SEO, they are extremely popular and seem to continually move up the ranks on social media. Many wonder why. What becomes popular on social media and what comes up in search results on Google are two different things. A lot...

What Are the Benefits of Writing Multipart Blog Posts

Jan 16, 2014

If you spent much time blogging or reading blogs, you’ve probably noticed that every now and then there will be bloggers who post multi part posts. In other words, over a period of several days they will publish posts that have “Part One”, “Part Two”, and so on. Some people might wonder why this is necessary. After all, could the...

Blogging Tips to Improve Your Clout

Jan 14, 2014

Blogging is a great way to improve your business. Not only can improve your search engine optimization ranking, but it can establish you as an authority in your field and help you expand your network of contacts and clients. However, there are some tips you should follow in order to ensure that you are establishing yourself as an industry influencer or expert....

How to Build Links by Promoting an Event

Jan 10, 2014

Building links is one of the most important things you can do when focusing on improving your search engine optimization. External links on quality and authoritative sites that point back to your website or various pages on your website tell search engines that your website is relevant with notoriety and recognition. But finding ways to build external links in a...

Benefits of Using Social Media PPC as an Advertising Platform

Jan 8, 2014

Using pay per click campaigns is a popular way of marketing for many businesses and Internet marketers. But when most people think of pay per click (PPC) campaigns, they think of marketing avenues such as Google AdWords. While AdWords is a great PPC marketing outlet, social media PPC campaigns can often offer business owners a similar or better platform for...

Five Bold SEO Predictions for 2014

Jan 3, 2014

Search engine optimization has become a trending topic in the business world. Particularly in the last few years, SEO has been a hot button topic for anyone who owns or is responsible for marketing a website. Since the majority of commerce is done online now, having a decent search campaign in place can make the difference between success and failure. But with...