Why Buying Likes for Facebook Pages is A Bad Idea

Jun 18, 2013

Collecting likes for one’s Facebook page may elevate status and seem to highlight how much social media users care about a brand or company, but paying for thousands of likes just to boost status is proving to actually be detrimental. In fact, thousands of likes without interaction and sharing defeats the entire purpose of gaining followers. While it can be tempting to purchase or collect likes to boost the perception of a brand, there are several reasons doing so may not benefit one’s company, service or brand.

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Purchased Likes Don’t Promote a Community of Interaction

One of the most important reasons to garner and encourage Facebook likes are the interactions accompanying. When a user “likes” a brand enough to follow it on social media, they often have an interest in many of the messages and ideas shared. On the other hand, purchased likes don’t provoke interaction and a sense of community. Likes that are not tied to real people and groups don’t provoke idea sharing and interaction that will boost a business, highlight a brand’s authority and help information and posts go viral.

Bought “Likes” Often Appear Phony

Whether competition is scoping out other businesses, potential clients are seeking out more information or current patrons are looking to continue interacting, a Facebook page that has purchased likes is pretty obvious. While it make seem that a high number of likes would provoke thoughts that a lot of people are interested in one’s businesses, purchased likes can also convey a sense of phoniness that may not be attractive to those searching a company out.

Creating a Community of Legitimate Users Takes Time

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With an abundance of companies and businesses seeking interaction from social media users, garnering the trust and loyalty necessary to really invoke interaction takes time. A business or company must show Facebook users that they can trust that information shared is relevant, exciting and shows a company’s culture and identity. A business has to have information worthy of sharing in order to encourage virality. Simply jumping to sharing information with thousands and thousands of users who have little connection to a business will do nothing to spark the trust and interaction that will continue to provoke interaction in the future. A dead page with thousands of likes but no sense of community will not reflect positively on a business or company Facebook page.

Slow Growth Allows a Community of Learning

Learning about one’s fan base is something that will continue to help marketers and businesses know what information they enjoy, share and would like to see in the future. Encouraging interaction can be a process that is tied to knowing one’s audience, a process which can be better understood by slowly growing one’s fan base. In addition, authentic followers are more likely to have ties to a business and truly provoke interactions outside of the social media base.