What is Link Dilution (Devaluation)?

Oct 18, 2013

New algorithms released by major search engines left many marketers and small business owners scrambling to deal with the aftermath of new developments regarding links and link building. As a result of search engine changes, handling the process of link building can make or break one’s search engine optimization efforts, hurting one’s search ranking or helping it slowing rise to the occasion among industry competitors. But while the importance of link building and the adoption of new best practices is vital to marketers and business owners alike, understanding the process and the detrimental effect of link dilution is vital to avoiding common pitfalls.

What is Link Dilution?

link dilution
While many marketers and business leaders focus on the external links leading to a website, the power of internal linking cannot be denied. But despite the importance of internal link building, the way those links are built can be a vital part of the process that affects one’s search engine optimization efforts. The number of links pointing to a page within a website can have a great impact on the SEO value of a site, making the consideration an important one. Too many low quality links pointing to a page within a website can promote dilution, a problem frowned upon by major search engine responsible for algorithms boosting or sinking one’s website.

Uncovering Sources of Link Dilution

Understanding where links may be diluted and affected search engine optimization efforts is the first step to dealing with potential problems that could be affecting rankings among major search engines. Performing a website audit can be on of the best ways to reveal whether link dilution is a potential problem that should be addressed. As soon as a back linking issue is uncovered, it is much easier to remedy before it can cause problems or before search ranks are affected negatively.

Locate Inadequate Back Links and Disavow

In addition to diluted links, locating poor back links, such as: “forums, blog comments, article spinning and more” can be another problem that can be uncovered by performing an audit on one’s website. By locating such links, marketers and businesses can take the necessary steps to disavow such links with tools or on one’s own. Even locating poor quality links within one’s own site is an important step that is necessary to move forward in one’s search engine optimization efforts and continue to build and see positive results. Letting diluted links within one’s own site bring down SEO efforts can be a frustrating problem with a simple fix that merely requires attention and awareness of the existence of link dilution.

Because the number and quality of links are so important in a business’s search engine optimization plan, ensuring that the highest quality links and sources are used when building links is imperative to preventing link dilution. The importance of linking between and within websites makes seeking quality links and using them when necessary and relevant even more vital to one’s overall link building plan. By performing consistent audits of a website, problems with links can easily be uncovered to prevent problems from affecting search engine ranking and one’s overall SEO program.