The Art of Ranking for Long Tail Keywords

Jul 23, 2013

For most smaller businesses and companies, ranking for more competitive keywords may seem impossible among companies that boast large Internet marketing budgets and resources. But despite the impossibility surrounding some of the major industry keywords searched by Internet users and consumers, targeting long tail keywords can be a valuable asset to any search engine optimization campaign, helping drive traffic and increase visitors searching for answers and information on the web.

Although long tail search terms can be a vital part of one’s Internet marketing and SEO plan, there are some methods of optimizing one’s site for such terms that can make efforts more efficient and effective.

how to rank for long tail keywords

Keyword Research

Just like marketers and business owners might do for other types of keywords they are looking to rank for, understanding what one’s audience is searching is one of the most imperative components of search engine optimization. Despite how well one ranks for a specific keyword or phrase, if target audience members are not searching for those terms, efforts may be useless and not result in action once the traffic arrives at one’s website. By understanding which keywords to use to target audience are searching for, marketers and those optimizing a website can begin to look into variations of such terms and phrases, allowing them to hone in on much less competitive keywords that are still being searched for by you target audience.

Internal Research

Looking at the search terms audiences are using to reach specific pages on one’s website can also be a powerful indicator of which combinations and modifiers searchers are using when it comes to one’s industry. Looking into one’s own internal resources regarding what people are searching for can help reveal different ideas for what might be a good term to optimize for. Additionally, taking a closer look at some of the terms that are drawing visitors to one’s website may also reveal which terms may need extra effort and research.

Building Content Surrounding Long Tail Keywords

Just like when optimizing a website for major keyword search terms, including long tail keywords in one’s content, text anchors, titles and other aspects of web content, blog posts and articles. Using variations of what one has found to be quality, relevant long tail keywords throughout content can help provide a quality reading experience for visitors while helping improve optimization for those terms.

Although web masters and marketers alike should continue targeting more competitive keywords that audience members are certainly searching for. But while it is important to target sought after keywords in an effort to meet the needs of one’s target demographic, it can also be helpful and much easier to rank for less competitive, long tail search terms that are also being searched by potential clients and consumers.