Negative Impact of Publishing Low Quality Content

Nov 22, 2013

Many people who run websites are unaware of the importance of high quality content. Whether you’re running a blog or a website to sell merchandise, you need to add high quality content in order to attract organic traffic from the search engines. If you’ve been ignoring the need to add great and shareable content to your website, or you’ve been settling for low quality content, you could be harming your online reputation, your website, and your business overall.

low quality content

Won’t Attract Search Engine Traffic

One reason that poor quality content is a recipe for disaster is that it will not attract organic search engine traffic. It’s not only that poor quality content won’t draw in search engine traffic, but it may even hurt your SEO ranking, after Panda and Hummingbird. High quality content includes keywords that are added naturally into the text, provide valuable information, and be helpful to the reader. The idea is to be seen as an authoritative source, and as a helpful resource for your customers, clients, and prospects. Poorly constructed and written content, on the other hand, is usually salesy in tone, stuffed with keywords that make little to no sense in the context of the writing, and unhelpful to the reader. However, search engines are starting to judge websites more like humans now in that they understand that poor quality content results in disappointed viewers, and that is unacceptable to search engines. So by allowing poor quality content on your site, you’re discouraging search engines from sending traffic your way.

Discourages Viewers

Not only does poor quality content discourage search engines, but it discourages viewers, as well. When your customers, clients, and prospects visit your site and find poor quality content, they are discouraged and will end up back on the results page to find exactly what they are looking for. It’s expected that regardless of what you’re selling, whatever you’re offering, you will offer information that can be helpful to your site viewers. For instance, a website selling home insurance should offer articles and content about how to protect your home from a fire. If instead the content is a page full of sales language with “insurance” written 100 times to attract search engines through keywords, your viewers will be frustrated. Frustrated viewers lead to reduced traffic and sales.

Low-Quality Site

Content is the artery of your site, so without high quality content, you won’t have a high quality site. If you have poor quality content, your entire site will appear a bit cheap, salesy, and unhelpful. Search engines won’t crawl it, they won’t send traffic your way, and any viewers who lands on your website organically will be put off by the content.

In short, it’s simply not worth it to allow low quality (or no) content on your website. Putting effort and money into high quality content that will be helpful to your viewers, position you as an authority in your field, and put you ahead of the game. Never settle for content that is anything less than outstanding, as it will only be a detriment to your website, your reputation, and your business.