How to Monitor Your Brand Online

Nov 29, 2013

It used to be that businesses had no idea what their customers thought of them unless sales suddenly plummeted or they put together a focus group. But thanks to the internet, and especially to social media, times have changed and businesses can now know what people think of just about everything they do. Consumers are online talking about everything on public forums, and this can work to the business owner’s advantage. By knowing what customers think and being able to respond almost in real time, business owners can create effective strategies to tend to customers’ needs, and can build a better brand. Below are a few ways you can monitor your brand online.

Monitor Your Brand Online


Twitter is a great resource for finding out what others think of your brand. People are constantly tweeting about experiences they had, whether it was horrible food at a local restaurant, or the best floral arrangement they’ve ever purchased at the florist down the road. Companies large and small are tweeted about all day long, and by mastering the # and @, you can find out what people are saying about your business. Search your business handle (@yourbrand) to find out if people have mentioned you, and search hashtags that you have either promoted through advertising, or simply #yourbrand, to find out what others have said about you. No doubt you will find out the good, the bad, and the ugly right away.


While Twitter is a great resource for determining how your brand is perceived, 140 characters at a time isn’t a whole lot to go on. Fortunately, Facebook is an additional resource where you can search and find out what others have said about your business. Not only should you have your own Facebook page, on which people can leave comments and feedback, but you can also search for your brand name or product name in the main search box. This will bring up any public comment that has mentioned your brand. Many people have privacy settings, so you won’t be able to see what’s said on a private Facebook page, but there is usually a wealth of public information. You can create multiple Facebook pages for different product offerings, lines, and so on, and encourage others to comment their feedback there. This is a great way to obtain feedback, since you’re the administrator and will have access to any feedback left.

Google Alerts

You should also set up Google Alerts for your brand name so you can be kept informed on what is being said about your brand in the larger public sphere. Any time an article, web page, comment, or blog mentions the keyword you enter into Google Alerts, you’ll be notified via email. If the keyword you enter is your business name, you’ll be notified whenever someone mentions you by getting a simple, concise email to your inbox.

Knowledge is Power

It’s impossible to please everyone all the time, so sometimes you’ll catch wind of some talk that’s hard to listen to regarding your brand. But all of this information is knowledge, and knowledge about how your brand is perceived is the power to do something about it. If people love a certain product, keep it; if they really hate your online shop, change it. Keep abreast of what people are saying about you, and you’ll be able to create a better business that caters to the needs of your demographic.

  • Adriano Meirinho

    Nice article :)