How to Increase Brand Awareness on Social Media

Dec 26, 2013

brand awerenessSocial media is one of the best outlets for brand awareness most companies are missing out on. In fact, if you don’t have your company, business, name, service, or product on social media in some way, you will likely find it extremely difficult to be seen, heard or noticed. Without a way for fans followers and customers to like, tweet, follow, share and increase your fan base, it’s hard to reach a target market that is largely social. In fact, social media is so important as a business strategy that search engine algorithms have changed in such a way that sites with social media links and activity are more highly rated than those who don’t, according to some industry professionals. But all this knowledge is only helpful if you know how to implement strategies that will help you increase brand awareness across social media platforms. A few ideas regarding how to do just that are listed below.

Be Prolific

One of the best ways to increase brand awareness on social media outlets is simply to be everywhere you possibly can. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and any other social media outlet you feel will be of benefit to you. Ensuring that your brand is shown across several social media outlets can help you engage the largest percentage of your target market, but it can also help you spread your brand name and image across a larger area of the web. Think of it like diversifying a stock portfolio; the more places you’re in, the better chance you have of success.

Develop a Prospect Community

The only way you can increase brand awareness is if you have a group of people to whom you want to market. After all, there is no brand awareness if there are no people to be aware of it. In this way, social media can help you increase brand awareness by enlarging the pool of prospects at your disposal. It is, in essence, free marketing in the sense that you can get a good idea of who your prospects are and communicate with them where they are, growing your business while spreading brand awareness.

Being Social Makes You Trustworthy

In this day and age, if someone searches a brand online or comes across a website to discover that brand is nowhere to be seen on social media, it will immediately cause suspicion in the mind of your prospect. Social media opens the door to transparency; if someone doesn’t like your product, they’ll say so. If someone loves it, they’ll say so. Your links are shared, people discuss your offerings and business with hash tags, and the more people are engaged in and involved with your brand, the more trust others will have of your product and business as a whole. Brand awareness isn’t just about proving you exist; it’s about doing what you can to stir up the best possible image of your brand, as well. So by being on social media and building trust, you come across as a trustworthy brand, adding to a positive brand image and expanding brand awareness in the process.

These are just a few of the ways you can increase brand awareness using social media, and why it’s so important to be engaged in social media. Be sure that your social media pages are kept up to date. Much like an abandoned blog, a quiet social media site will make people wonder if your’e really serious about your business. Avoid being a running sales pitch on your wall and news feed; instead, engage with users on a personal level, too, asking questions and doing what you can to keep a conversation going about and with your business. This will help you maximize exposure and expand brand awareness, and will help to ensure your brand is not forgotten.