Five Ways to Reduce Bounce Backs

Jan 23, 2013

A bounce back in web development terms is essentially what happens when a user visits a site and then leaves after viewing the landing page. It is basically the equivalent of a customer walking into a store, turning around, and walking right back out. No conversion is made, and in some cases, money is lost on the means it took to even get that lead to the landing page in the first place. These are some great ways to reduce bounce backs and turn more leads into conversions!

Assess Loading Times

loading timesOne of the prime reasons users leave websites just after logging onto them is due to slow loading times. A user’s attention span is a lot shorter online than it is in other aspects of their life due to how quickly information can be obtained via the internet. Decreasing loading time for the website can easily decrease bounce rate significantly.

Check Ad Placements

Users are smartening up to online advertisers’ methods and strategies. A website that is too ad-heavy is enough to make certain users immediately go for the ‘back’ button upon entering a website. This doesn’t necessarily mean that taking away ads is mandatory; it may just be a matter of finding a different layout for the ads.

Check Design and Navigation

Obviously design and navigation can make or break a website, but many people overlook this. Many successful web developers will take time out of their day to use their websites as any other user would. This is to make sure that the major areas of their websites can easily be accessed from any location. For example, are there ‘call to actions’ in plain view in case the user wants to make a purchase?

web design

Make Sure the Message is Apparent

Users might stray away from a site immediately if they don’t really know what they’re being presented with. Making a visitor search for or hunt down what they’re looking for is enough to lose that lead, so make sure that the message is extremely clear and concise. Use graphics, text, and sensible design principles to get the message across in a deliberate manner.

Employ Responsive Design

mobile response
Lastly, using responsive design is a great way to keep visitors from bouncing back from a website. These days, it’s not too uncommon for users to browse the internet using various devices such as smartphones or tablets, so making sure a site can adapt to these devices and various resolutions is critical. Providing visitors with mobile versions of websites is a great way to combat the different incoming connections from various devices. Fluid designs are also great layouts, as they can mold to almost any resolution that users throw at them.