Five Daily Effective Online Marketing Tactics

Nov 26, 2013

In recent years, SEO has changed dramatically, and the way in which search engines determine the validity of a particular website, or its usefulness to the user, has changed many times. But there are several things you can do on a daily basis from an online marketing standpoint that will help your website grow, improve in quality, and draw more visitors and SEO-driven traffic. Below are five things you should implement into your marketing strategy in order to achieve the best results.

Daily Effective Online Marketing Tactics

Content Marketing

Content marketing is one of the largest components of online marketing you can incorporate into your website. Especially heading into 2014, content marketing will likely be the top method of online marketing, as search engines crawl websites mainly for the purpose of finding engaging, informative, valuable content. Adding content to your site is one of the best ways you can attract search engines and build a sense of trust with your customer base, as well.

Social Media Marketing

Most business owners, or website owners, are aware that social media marketing is essential. Building your brand requires being in front of the social sphere, and having a Facebook page, Twitter account, and LinkedIn profile have been the keys to success thus far. But now in social media, as in stocks, it’s all about diversifying your online portfolio of sorts. Pinterest, Tumblr, and other social media sites are opening up new ways for business owners to create brand awareness, and this trend will become very important in the coming year.

Incorporating Images

Text-based content will never be obsolete, but image-based content is slowly becoming the name of the game, and adding images that are engaging and useful to viewers can often help draw people to your site. Infographics, for instance, are becoming more and more popular because they provide users with easily digestible information in a short amount of time. Visual social media is becoming wildly popular, as well. So be sure to incorporate beautiful images into your content to make a real impact.

Mobile-Friendly Websites

Your website should be available in a mobile-friendly version. While this might not seem like a big part of online marketing, it is. More and more people view their favorite websites and surf the web from their phones, and if your website isn’t optimized for mobile, you are missing out on a substantial portion of your demographic.

Ad Re-targeting

Ad re-targeting is a form of online marketing or advertising in which you target consumers who have recently been to a website, shopped or searched for a certain item, and then didn’t make the sale. The next site they visit, like Facebook, for instance, will show them sites with similar products to encourage them to purchase. Advertisers are finding this to be very beneficial and cost effective, and it’s a good form of advertising to invest in.

Incorporating the above online marketing tactics into your daily plan can help you obtain more traffic, provide better content to your users, increase conversions and sales, and help you move up the ranks in SEO, as well. Effective online marketing is crucial to online success, and these tactics can help you stay ahead of the game.